Occupation-specific recruitment: An empirical investigation on job seekers’ occupational (non-)fit, employer image, and employer attractiveness [PDF]
Frontiers in Psychology, 2022 Organizations may need to attract occupational groups they did not recruit so far to implement strategic changes (e.g., digital transformation). Against the backdrop of this practical problem, this study introduces and explores an occupation-based ...
Phyllis Messalina Gilch
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Leveraging workforce insights to enhance employer attractiveness for young job seekers during pandemic era [PDF]
Heliyon, 2022 This study aims to identify the difference in young job applicants' perception of employer attractiveness dimensions based on their demographic characteristics.
Bassant Adel Mostafa
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The enhancement of the employer branding strategies of Polish hospitals through the detection of features which determine employer attractiveness: a multidimensional perspective [PDF]
Human Resources for Health, 2021 Background Polish healthcare providers already struggle with a deficiency concerning human resources, especially with regard to doctors and nurses.
Beata Buchelt +3 more
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Employer Branding-An Employer Attractiveness Tool, Attractiveness Factors for Millennial
Revista Gestão Inovação e Tecnologias, 2021 Purpose: In a VUCA world and growing competition within organizations to attract the right talent, it is of extreme importance for the organizations to build employer branding strategies. Organizations need to know these strategies should be based on what factors.
Bhattacharya, S., Jaswal, P.
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Ekonomski Vjesnik, 2023 Purpose: The aim of this paper is to expand the body of knowledge on employer branding by identifying the dimensions of employer attractiveness for Generation Z and to develop a framework for employee value creation in the specific context of Croatian ...
Erik Ružić, Dragan Benazić
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Corporate social responsibility and employer attractiveness [PDF]
Acta Carolus Robertus, 2019 As the global competitiveness accelerates in the world, it is a major challenge for the companies to attract talents and attain them within the company. The business needs to contribute to the well-being of the community and society they affect. High salary alone is no longer effective tool for the business, people want to work in the company whose ...
Potskhverashvili, Ana +1 more
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Employer brand attractiveness: the effect of demographic variables on career goals
Jurnal Siasat Bisnis, 2021 Purpose: This research aimed to observe the differences between respondents’ characteristics based on their career goals as part of employer brand, and to identify effective employer branding. It was important since many businesses failed to attract the
Gugup Kismono, Niken Lulanti Rahayu
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Employer brand communication in job advertisements [PDF]
Marketing (Beograd. 1991), 2021 The concept of the employer brand has been developing intensively and it is the subject of interest and research of scholars and practitioners in the field of both marketing and human resource management. The aim of the research presented in the paper is
Barjaktarović Sandra +2 more
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Employer attractiveness in start-ups: Evidence for the instrumental-symbolic framework and the role of protean career orientation [PDF]
Journal of Entrepreneurship, Management and InnovationPURPOSE: Employer branding is increasingly critical for start-ups seeking to attract qualified talent under severe resource constraints. While the instrumental–symbolic framework of employer attractiveness is well established in large organizational ...
Theresa U. Zimmer +3 more
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Effects of Organizational Culture on Employer Attractiveness of Hotel Firms: Topic Modeling Approach
Complexity, 2022 As the acquisition and retention of motivated and skilled employees are key to the high performance of hotel firms, employer attractiveness of hotel firms is a critical factor in achieving competitive advantage.
Kyoung-Joo Lee, Sun-Yong Choi
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