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Does employer branding beat head hunting? The potential of company culture to increase employer attractiveness [PDF]

Journal of Entrepreneurship, Management and Innovation, 2020
This paper aims to investigate the combined effort of the HR Department and the Marketing and Communication Department to define and implement employer-branding strategies.
Maria Corina Barbaros
doaj   +1 more source

EMPLOYER BRANDING: COMPANY REPUTATION AND ORGANIZATIONAL ATTRACTIVENESS TO ATTRACT TALENTED EMPLOYEES

Journal of Management and Accounting
Employer branding is a strategy for attracting and retaining exceptional employees with the purpose of differentiating and creating a unique employment experience. In order to find the best talent, the company needs to pay attention to its reputation and
Rini Safitri, Khusnul Rofida Novianti
doaj   +2 more sources

Employer Branding-An Employer Attractiveness Tool, Attractiveness Factors for Millennial

Revista Gestão Inovação e Tecnologias, 2021
Purpose: In a VUCA world and growing competition within organizations to attract the right talent, it is of extreme importance for the organizations to build employer branding strategies. Organizations need to know these strategies should be based on what factors.
Bhattacharya, S., Jaswal, P.
openaire   +2 more sources

Dimensions of attractiveness in employer branding and the value proposition framework for young employees

Ekonomski Vjesnik, 2023
Purpose: The aim of this paper is to expand the body of knowledge on employer branding by identifying the dimensions of employer attractiveness for Generation Z and to develop a framework for employee value creation in the specific context of Croatian ...
Erik Ružić, Dragan Benazić
doaj   +1 more source

How does the mediating role of the use of social media platforms foster the relationship between employer attractiveness and generation Z intentions to apply for a job?

Future Business Journal, 2023
The way Jobseekers apply for jobs has drastically changed due to the rise of digital technology. With the rise of social media Jobseekers nowadays typically utilize social networking sites or other online platforms to look for work and it has made it a ...
Sara Mohamed Abdelaziz El-Menawy, Pancie Salah Saleh   +1 more
semanticscholar   +1 more source

Do Inclusive Workplace Policies Foster Employer Attractiveness? Comparative Evidence From an Online Employer Review Platform

Public personnel management, 2023
Public sector employers increasingly promote inclusive workplaces, but the impact of such policies on employees’ perceptions of employer attractiveness has rarely been studied.
Melissa Satzger, Rick Vogel
semanticscholar   +1 more source

Corporate social responsibility and employer attractiveness [PDF]

Acta Carolus Robertus, 2019
As the global competitiveness accelerates in the world, it is a major challenge for the companies to attract talents and attain them within the company. The business needs to contribute to the well-being of the community and society they affect. High salary alone is no longer effective tool for the business, people want to work in the company whose ...
Potskhverashvili, Ana, Potskhverashvili, Ana   +1 more
openaire   +4 more sources

Employer brand attractiveness: the effect of demographic variables on career goals

Jurnal Siasat Bisnis, 2021
Purpose: This research aimed to observe the differences between respondents’ characteristics based on their career goals as part of employer brand, and to identify effective employer branding. It was important since many businesses failed to attract the
Gugup Kismono, Niken Lulanti Rahayu
doaj   +3 more sources

“Searching for Gold” with Sustainable Human Resources Management and Internal Communication: Evaluating the Mediating Role of Employer Attractiveness for Explaining Turnover Intention and Performance

Administrative Sciences, 2023
Objective: The main objective of this study is to evaluate the impact of sustainable human resources management (SHRM) and internal communication (IC) on turnover intention (TI) and employee performance (PER) while assessing the mediating role of ...
D. Gomes, Neuza Ribeiro, M. J. Santos
semanticscholar   +1 more source

Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality

Journal of business research, 2022
Attracting and retaining high-quality employees is becoming an unrelenting challenge for many employers. Therefore, employer branding is a key developmental area for companies, as it aims to attract potential employees and to engage the current staff ...
Maria Ek Styvén, Anna Näppä, Marcello M. Mariani, R. Nataraajan   +3 more
semanticscholar   +1 more source