Choice Between Salary and Employer Brand: The Roles of Materialism and Inclination to Develop an Identity-Motives-Based Relationship With an Employer Brand [PDF]
Frontiers in Psychology, 2020 Despite recent interest in individual differences in psychological meanings of consumer brands, the concept of psychological employer brand as a factor independent of particular brands has not been examined. Drawing on an instrumental-symbolic framework,
Małgorzata A. Styśko-Kunkowska +1 more
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Organizational reputation: does it mediate the effect of employer brand attractiveness on intention to apply in Indonesia? [PDF]
Heliyon, 2022 This study aims to examine the role of organizational reputation in mediating the influence of employer brand attractiveness on intention to apply.
Pantius D. Soeling +2 more
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The Roles of Proactive Personality and Career Satisfaction in the Impact of Employer Brand Attributes Congruence on Creativity [PDF]
Behavioral SciencesAlthough the relationship between employer brand and employee creativity has become a popular theme, this nexus is indirect and ambiguous. Additionally, most studies ignore the consistency of instrumental and symbolic attributes when discussing the ...
Jiexuan Zhang, Fei Zhu
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, 2012 Søren Frimann and Bolette Rye Mønsted Employer branding. Employer branding has become a way that both private enterprises and the public sector meet changing conditions of the labour market and organizatorical challenges in a postmodern and globalized world.
Frimann, Søren, Mønsted, Bolette Rye
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Employer Brand and Innovative Work Behaviour: Exploring the Mediating Role of Employee Engagement [PDF]
Colombo Business Journal, 2020 Over the recent decade, the employer brand has gained significant interest among academicians and practitioners and it highlights the labour market’s strength and uniqueness.
Anjali John
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International Journal of Knowledge-Based Organizations, 2020 Hintergrund: Da durch den demografischen Wandel bedingt immer mehr ArbeitnehmerInnen der Babyboomer-Generation in Pension gehen und die Zahl der BerufseinsteigerInnen der Generation Z vergleichsweise gering ausfällt, wird der „War for Talents“ immer härter und erfordert ein generationsspezifisches Employer Branding, um sich die besten Arbeitskräfte der
Habiyakare Evariste +1 more
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The impact of employer brand on the relationship between psychological empowerment and employee engagement [PDF]
Problems and Perspectives in Management, 2023 In recent years, employer brand has been widely addressed as a crucial factor in attracting and retaining the best employees. Research on its impact on organizations can provide a better understanding of the benefits of employer branding in unlocking the
Greta Drūteikienė +2 more
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The Role of Employee Expectations and Brand Promises in Forming the Employer Brand Experiences [PDF]
مطالعات مدیریت بهبود و تحول, 2020 This paper aimed to examin how employer brand experience formed for talented employees and determine the effect of employee’s expectation and brand promise on forming the employer brand experiences.
Shirin Mazraeh +2 more
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Exploration of Factors Affecting the Development in Employer Brand Using Q Method (Case Study: Defense Universities) [PDF]
مطالعات منابع انسانی, 2022 Background & Purpose: Employer brand as one of the organization's brand dimensions and an important factor of differentiating from competitors has an important role in the field of maintaining and increasing the intangible assets of the organization. The
Amir Valafar +3 more
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The impact of the employer brand on the corporate reputation of hotel companies [PDF]
Marketing (Beograd. 1991), 2020 Employees are one of the key resources involved in building of corporate reputation. The efficiency of employees is reflected in the corporate reputation and depends on the development of the employer brand.
Ognjanović Jasmina
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