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MANAGING THE EMPLOYER BRAND IN THE «RELATIONSHIP MARKETING»
Дискурс, 2016 The article is devoted to the problems of HR brand management at the enterprise which implements the concept of relationship marketing and offers a systematic way to manage the product brand and the employer brand. The author characterizes the strategies
T. N. Zhukova
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The Impact of employer branding and corporate reputation on social responsibility with customer orientation [PDF]
مطالعات مدیریت راهبردی, 2023 Introduction: In the present century, the success of the organizations judged not only based on their financial functions but also their impact on improving the social condition and environment. This reflects on organization’s social responsibility.
Arezoo Tadayoni, Ali Asghari sarem
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Affective commitment to the employer brand: development and validation of a scale [PDF]
, 2016 In recent years employer branding has become increasingly important as a source of sustainable competitive advantage. Companies are trying to engender affective commitment in the best employees in a global labor market.
Avello Iturriagagoitia, María +3 more
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APMBA (Asia Pacific Management and Business Application), 2017 In the service industry, customer perception of the corporate brand is often based on the employee they interact with. Employer branding can be beneficial to attract and retain employees, as doing so can distinguish the company from competitors. Employer
Rini Safitri +2 more
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The Impact of Employer Brand Equity Elements on Consumer Attitude to Service Brand
Vilnius University Open Series, 2021 Increasing competition means that organisations are looking for new ways to ensure the equity of their brands, and due to the specifics of services, employees are undoubtedly one of the most important links in service brand equity creation, therefore ...
Indrė Ščiukauskė
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Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law, 2020 The paper highlights the characteristics of the employer brand identity of software and IT companies from Cluj-Napoca. The large IT companies from Cluj-Napoca are mainly Romanian delivery centers of international companies with outsourcing business ...
G.E. Tokes
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Jurnal Bisnis dan Kewirausahaan, 2021 Penelitian ini bertujuan untuk menganalisis employer brand pada karyawan generasi millennials. Studi dilakukan pada PT. Telekomunikasi Indonesia Tbk. Witel Bandung yang merupakan salah satu BUMN terbesar di Indonesia yang menjadi pilihan tempat bekerja ...
Ratih Purbasari, Leti Arinawati
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Attracting applicants through the organization’s social media page : signaling employer brand personality [PDF]
, 2019 The purpose of this study is to examine how potential applicants’ exposure to an organization’s social media page relates to their subsequent organizational attractiveness perceptions and word-of-mouth intentions. Based on signaling theory and the theory
Carpentier, Marieke +2 more
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Designing an Employer Brand Model in Small and Medium Industries Using Meta-Synthesis Method: Human Resource Productivity in Focus [PDF]
مدیریت بهره وری, 2022 The aim of this study was to design an employer brand model in small and medium industries in Iran. To this end, using Sandlowski and Barroso’s (2007) seven-step method of combining, related categories (dimensions), concepts (components) and codes ...
Amir Laleh +3 more
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Empirical illustrations of student’s perception of a preferred employer brand [PDF]
LBS Journal of Management & ResearchPurpose – To examine the employer brand attributes that attract students to various organisations. This paper studies the perceived importance levels of students in the context of employer brand dimensions.
Shubhangi Bharadwaj
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