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APMBA (Asia Pacific Management and Business Application), 2017 In the service industry, customer perception of the corporate brand is often based on the employee they interact with. Employer branding can be beneficial to attract and retain employees, as doing so can distinguish the company from competitors. Employer
Rini Safitri +2 more
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The Impact of Employer Brand Equity Elements on Consumer Attitude to Service Brand
Vilnius University Open Series, 2021 Increasing competition means that organisations are looking for new ways to ensure the equity of their brands, and due to the specifics of services, employees are undoubtedly one of the most important links in service brand equity creation, therefore ...
Indrė Ščiukauskė
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Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law, 2020 The paper highlights the characteristics of the employer brand identity of software and IT companies from Cluj-Napoca. The large IT companies from Cluj-Napoca are mainly Romanian delivery centers of international companies with outsourcing business ...
G.E. Tokes
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Jurnal Bisnis dan Kewirausahaan, 2021 Penelitian ini bertujuan untuk menganalisis employer brand pada karyawan generasi millennials. Studi dilakukan pada PT. Telekomunikasi Indonesia Tbk. Witel Bandung yang merupakan salah satu BUMN terbesar di Indonesia yang menjadi pilihan tempat bekerja ...
Ratih Purbasari, Leti Arinawati
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Designing an Employer Brand Model in Small and Medium Industries Using Meta-Synthesis Method: Human Resource Productivity in Focus [PDF]
مدیریت بهره وری, 2022 The aim of this study was to design an employer brand model in small and medium industries in Iran. To this end, using Sandlowski and Barroso’s (2007) seven-step method of combining, related categories (dimensions), concepts (components) and codes ...
Amir Laleh +3 more
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Empirical illustrations of student’s perception of a preferred employer brand [PDF]
LBS Journal of Management & ResearchPurpose – To examine the employer brand attributes that attract students to various organisations. This paper studies the perceived importance levels of students in the context of employer brand dimensions.
Shubhangi Bharadwaj
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Impact of corporate identity on reputation and employer’s brand
Serbian Journal of Management, 2023 The study focuses on the area of corporate identity and its correlation to reputation and employer’s brand. As competition in the labor market grows, more companies, in particular, are investing their efforts and resources in employer brand
Jana Charvát Janechová +1 more
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Strategic Management of a Company’s Employer Brand: Experience of International Companies [PDF]
Marketing i Menedžment InnovacijThis article examines the strategic management of employer branding in multinational companies and its significantly positive impact on talent acquisition and retention.
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Journal of Business Economics and ManagementWhile the traditional components of employer brand equity are applied in the context of an organization’s employees, this study sought to assess a hitherto unexplored context – the extent to which employer brand equity impacts on consumers of an ...
Indrė Ščiukauskė +2 more
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Future Business JournalEmployer Branding is a crucial strategy for attracting and retaining talent within an organization. This concept has garnered significant attention from scholars and practitioners, resulting in various conceptualizations of employer branding elements ...
Mohammad Azimi +3 more
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