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Thought about Human Side of Brand: Considering the Effect of Employer Brand on Human Capital Satisfaction [PDF]

open access: yesبهبود مدیریت, 2015
In competitive labor markets, the challenge for organizations is to differentiate themselves in order to successfully attract and retain the best staff. Building distinctive employer brand can help an organization gain competitive advantage by attracting
Tahmores Hasangholipor   +3 more
doaj  

Employer Branding

open access: yes, 2017
W dobie zmieniającego się świata coraz większą uwagę przywiązuje się do wizerunku przedsiębiorstwa. To, aby był on postrzegany, jako silny i pozytywny zależy w głównej mierze od tego, jakie działania podejmuje firma. Obecnie nie wystarczy działać i dopasowywać się do rynku.
openaire   +3 more sources

Employer branding jako determinanta rozwoju sieci handlu detalicznego w Polsce

open access: yesProblemy Zarządzania, 2016
Building a strong, favourable employer brand of a retail chain may be classified as a key determinant of its development. Trading companies should attract and maintain personnel with specific, desired competences, as well as decrease high staff ...
Anna Dewalska-Opitek   +1 more
doaj   +1 more source

Dimensions of the employer brand

open access: yesMенаџмент у хотелијерству и туризму, 2017
Companies strive to attract talented employees from the labor market and reduce fluctuations in employee numbers, which can cause a number of negative effects on business, such as an increase in employment costs, decrease in revenue, lower productivity,
Jasmina Ognjanović
doaj   +4 more sources

The Influence Brand Identity, Brand Leadership, and Brand Comunication toward Job Satisfaction

open access: yesAPMBA (Asia Pacific Management and Business Application), 2020
Employees are pivotal resources for the organization as their various interactions among many levels in the employment experience that led to strong brands. Brand identity is the foundation in employer marketing that complement in training, social event,
Rini Safitri   +2 more
doaj  

Employer Branding as a Source of Competitive Advantage of Retail Chains

open access: yesJournal of Management and Business Administration, Central Europe, 2018
Purpose: Developing a strong, favourable employer brand of a retail chain may be regarded as an important means of creating a competitive advantage. Retail chains should attract personnel with desired competence required for their particular purposes ...
Katarzyna Bilińska-Reformat   +1 more
doaj   +1 more source

Employer branding: exploring attractiveness dimensions in a multicultural context

open access: yesTechnological and Economic Development of Economy, 2019
Attracting and retaining talented employees and gaining competitive advantage are important for organizations around the world. This study identifies and operationalizes the components of employer attractiveness from the perspective of potential ...
Ludvík Eger   +3 more
doaj   +1 more source

Sustainability and beyond: decoding the influences of corporate social responsibility on employer brand attractiveness

open access: yesCogent Business & Management
This research explores the complex relationship between perceived corporate social responsibility (CSR), sustainability self-identity and generational differences, focusing on their influence on employer brand attractiveness.
Greta Gintale   +3 more
doaj   +1 more source

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