Results 211 to 220 of about 402 (243)

Employer Branding: Understanding Employer Attractiveness of IT Companies

IT Professional, 2019
Attracting and retaining IT talent remains challenging for IT executives. The limited supply of highly skilled candidates, combined with high workforce mobility, results in considerable hiring, training, and developing costs. To help IT employers overcome these challenges, the authors discuss employer branding as one strategy to manage firms ...
Amir Dabirian, Jeannette Paschen, Jan Kietzmann   +2 more
openaire   +2 more sources

Employer Branding Practices Amongst the Most Attractive Employers of IT and Engineering Sector

International Journal of Human Capital and Information Technology Professionals, 2020
Employer branding is a marketing strategy that helps employers stay competitive in their markets. Although it is a concept used for over 20 years, its process and consequences have not yet been fully scrutinized. This study characterizes the employer branding implementation and the employers' perspective on it.
Gregorka, Lea, Silva, Susana, Silva, Cândida   +2 more
openaire   +3 more sources

Employer branding: strategy for improving employer attractiveness

International Journal of Organizational Analysis, 2014
Purpose– To examine the organizational attributes that attract final-year management students towards organizations. The paper aims to study the already adopted employer branding strategies and the preferred channel through which organizations should promote employer attractiveness.
Neeti Leekha Chhabra, Sanjeev Sharma
exaly   +2 more sources

Employer Branding and Attractive Work

2017
In order to become attractive employers to both potential and existing employees, organizations work with employer branding. This chapter introduces the concept of ‘employer branding’, which is presented here in accordance with earlier research on this topic.
Urmi Nanda Biswas, Karin Allard, Anders Pousette, Annika Härenstam   +3 more
openaire   +1 more source

Employer branding: employer attractiveness and the use of social media

Journal of Product & Brand Management, 2013
Purpose – The aim of this study is to investigate which factors employers should focus on in their employer branding strategies. The present study tested the employer attractiveness scale (EmpAt) and analysed relationships between dimensions in this measurement scale and the use of social media in relation to corporate reputation and intentions to ...
Anne-Mette Sivertzen, Etty Ragnhild Nilsen, Anja H. Olafsen   +2 more
openaire   +1 more source

The Influence of Employer Branding on Employer Attractiveness and Employee Engagement and Retention

International Journal of Customer Relationship Marketing and Management, 2020
This paper aims to review the literature over the past 10 years related to employer branding by shedding light on its role of enhancing employer attractiveness, employee engagement, and retention. The paper offers a better understanding for the literature gap related to the employer branding field.
Nasser Fathi Easa, Ayman Mahmoud Bazzi
openaire   +1 more source

Refining Employer Branding Research: Linking Employer Attractiveness to Clear and Targeted Brands

Academy of Management Proceedings, 2018
In their striving to be an attractive employer, organizations aspire to create effective and efficient employer brands, i.e.
Sanne Ghielen, Rein De Cooman
openaire   +1 more source

"Small, but attractive: the effect of employer branding and legitimacy on startup attractiveness"

Academy of Management Proceedings, 2015
Startups face competitive disadvantages compared to established firms because they operate under higher levels of risk, uncertainty, and limited public recognition.
Kilian Moser, Andranik Tumasjan, Isabell Melanie Welpe   +2 more
openaire   +1 more source

Captivating company: dimensions of attractiveness in employer branding

International Journal of Advertising, 2005
The internal marketing concept specifies that an organisation’s employees are its first market. Themes such as ‘internal advertising’ and ‘internal branding’ have recently entered the marketing lex...
Pierre Berthon, Michael Ewing, Li Lian Hah   +2 more
openaire   +1 more source

Employer branding in the most attractive companies in Portugal

2018
In a highly competitive labour market, attracting and retaining the best talent available has become one of the main concerns of the human resources management of companies around the globe. With this increasing competition, it becomes essential for firms to distinguish themselves from all the others and develop a strategy that allows them to be ...
Pinto, Luís, Duarte, Alzira
openaire   +1 more source