Results 221 to 230 of about 402 (243)

Employer Branding Based on Job Pursuit Attraction: Constructure and Measurement

2010 International Conference on E-Business and E-Government, 2010
The study constructed a model and measurement on External Employer Branding based on job pursuit attraction, by an exploratory factor analysis with 110 participants of MBA students and a confirmative factor analysis with 225 participants of MBA students. We constructed 8 dimensions of instrumental attributes with 28 items and 6 symbolic attributes with
Gang Huangfu, Liqi Zhu, Liu Peng, Si Junpeng, Zhao Lu, Shi Zhengyu, Huang Xiuyu   +6 more
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Crafting an Authentic Employer Brand That Attracts Talent

Human Capital Leadership Review
This article examines the critical role of authentic employer branding in attracting top talent amid declining unemployment rates and increasing workforce mobility. Drawing from employer branding research and organizational behavior principles, the author presents frameworks for developing genuine employer value propositions (EVPs) that resonate with ...
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The Role of Employer Branding in Stimulating Employer Attractiveness

2021
Hein, Antonia, Elving, Wim, Edzes, Arjen, Koster, Sjerdjan   +3 more
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Incongruous employer brand signals and organizational attractiveness: Evidence from multinational companies in China

Human Resource Management, 2022
Lan Wang, Bala Ramasamy, Jian Han
exaly  

The impact of LinkedIn posts on employer brand perception and the mediating effects of employer attractiveness and corporate reputation

Journal of Advances in Management Research, 2022
Caroline Sue Lin Tan, Jayesh Joglekar
exaly  

Employer image, corporate image and organizational attractiveness: the moderating role of social identity consciousness

Personnel Review, 2021
Rasha Hammad, Raghda Abulsaoud Ahmed Younis   +1 more
exaly  

Employer branding: How to attract and retain talent

2020
The objective of this project is to analyze in depth the practice of Human Resources of Employer Branding and see its application in the company CloudAppi. To this end, this work is structured in a first part in which a theoretical framework explains the new human resources technique: Defining the concept, defining the theoretical model to which it ...
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Employer branding as a strategy to attract and retain talent

2017
Показана роль Службы по управлению человеческими ресурсами в создании бренда работодателя с целью привлечения и удержания талантливых сотрудников для создания эффективной организации в условиях жесткой конкурентной борьбы.
Téllez Gaña, L., Lysenko, E. V.
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Strategic Employer Branding: Brand and Image Management as a Tool of Attractiveness for Talented Capital

2011
The aim of the present research is that of evaluating brand and image management as strategy a to attract talented human capital. In this direction, the research points at deepening employer branding as a perspective of both external and internal marketing strategies, aimed at attracting, integrating and maintaining talents (Kotler, 1994; Ewing and ...
DELLA CORTE, VALENTINA, MANGIA, GIANLUIGI, MICERA, ROBERTO, ZAMPARELLI, GIUSEPPINA   +3 more
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Strategic Employer Branding: the brand and image management as attractiveness for talented capital

2011
The main aim of the present research is that of evaluating brand and image management as strategy to attract talented human capital. In this direction, the research points at deepening employer branding as a perspective of both external and internal marketing strategies, aimed at attracting, integrating and maintaining talents able to create value for ...
DELLA CORTE, VALENTINA, MANGIA, GIANLUIGI, Micera R., ZAMPARELLI, GIUSEPPINA   +3 more
openaire   +1 more source