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Akademisk Kvarter, 2012 Søren Frimann and Bolette Rye Mønsted Employer branding. Employer branding has become a way that both private enterprises and the public sector meet changing conditions of the labour market and organizatorical challenges in a postmodern and globalized ...
Søren Frimann, Bolette Rye Mønsted
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The power of e-recruitment and employer branding on Indonesian millennials’ intention to apply for a job [PDF]
Frontiers in Psychology, 2023 Companies need reliable employees to support their business. As e-grocery businesses in Indonesia continue to grow during the pandemic, various strategies are required to attract millennials. This study aims to prove the influence of employer branding, e-
Cindy Natalia Wijaya +3 more
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Communication as a Key Performance Indicator in Employer Branding in the Context of the Social Economy—A Quantitative Study [PDF]
Behavioral SciencesPerformance measurement refers to the systematic evaluation and analysis of the performance and results of business processes, initiatives, or strategies.
Michael P. Heide +4 more
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Developing an Employer Branding Model based on the Expectations of Talented Employees [PDF]
مدیریت بازرگانی, 2021 Objective Organizations strive to propose a clear and unique intra- and inter-organizational image to show their advantages over other employers.
Shirin Mazraeh +2 more
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Does employer branding beat head hunting? The potential of company culture to increase employer attractiveness [PDF]
Journal of Entrepreneurship, Management and Innovation, 2020 This paper aims to investigate the combined effort of the HR Department and the Marketing and Communication Department to define and implement employer-branding strategies.
Maria Corina Barbaros
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Linking employer branding and firm-level performance: The case of Azerbaijani firms registered on Glassdoor [PDF]
Problems and Perspectives in Management, 2022 In today’s competitive labor market, firms use employer branding strategies to engage their workforce for better performance. However, the current understanding of the role of employer branding in firm-level performance in the context of developing ...
Aydan Huseynova +2 more
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International Journal of Knowledge-Based Organizations, 2020 Hintergrund: Da durch den demografischen Wandel bedingt immer mehr ArbeitnehmerInnen der Babyboomer-Generation in Pension gehen und die Zahl der BerufseinsteigerInnen der Generation Z vergleichsweise gering ausfällt, wird der „War for Talents“ immer härter und erfordert ein generationsspezifisches Employer Branding, um sich die besten Arbeitskräfte der
Habiyakare Evariste +1 more
+7 more sources
Media Ekonomi dan Manajemen, 2023 In an increasingly globalized economy, organizations are increasingly competing for the best employees who are skilled in professional fields. Employer branding has an important role in helping organizations find new employees and retain existing ...
Ivana Gracita, Rina Anindita
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Perceived Employer Branding, Employee Engagement and Employee Outcomes: A Proposed Mediation Model [PDF]
Colombo Business Journal, 2023 This paper develops a conceptual framework to understand the relationship between perceived employer branding, employee engagement, and desirable attitudinal and behavioural outcomes.
Aanchal , Heena Atwal
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Transformational Leadership and Corporate Reputation: Mediation Effects of Employer Branding
Journal of Management and Research, 2020 The purpose of this paper is to examine the impact of transformational leadership and corporate reputation on employer branding by testing a hypothesized model. This study employed a quantitative online survey technique.
Muhammad Zeesahn +3 more
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