Results 21 to 30 of about 1,002 (135)

Employer Branding Towards The Intention To Apply For A Job Through Company Reputation As Mediation Variable

AMAR (Andalas Management Review), 2021
This study aims to determine the effect of employer branding on the interest in applying for job with the company reputation as a mediating variable. This study usin type survey of quantitative research design. The research sample is 170 active students
Ria Marginingsih, Elin Setiawan
doaj   +1 more source

Effect of employer branding on employee performance: Mediating and moderating effects of brand perception and employer image

Social Sciences and Humanities Open
Employer branding is a multidimensional notion and is important because of the diversity in industries in general and the IT industry in particular. Employer branding embodies an industry's standing as a brand of employer and its capacity to retain the ...
Ved Srinivas, K.D.V. Prasad, Ridhi Rani, M. Nisa   +3 more
doaj   +1 more source

HR BRANDING AND THE POTENTIAL VALUE: EMPIRICAL EVIDENCE AND PRACTICAL IMPLICATIONS

Dynamic Relationships Management Journal (DRMJ), 2019
Despite the growing popularity of the employer branding concept, academic research on the topic is limited; this is pivotal and pioneer research in the Republic of North Macedonia.
Brzovska Ezeni, Debarliev Stojan, Janeska – Iliev Aleksandra   +2 more
doaj   +1 more source

EMPLOYER BRANDING IN PRACTICE : FOSTERING JOB SATISFACTION AND SUSTAINING EMPLOYEE RETENTION IN THE PALM OIL INDUSTRY

Journal of Management Small and Medium Enterprises (SME's)
The highly competitive nature of the palm oil industry requires companies to implement strategic human resource management practices, with employer branding playing a crucial role in enhancing organizational competitiveness.
Sabeli Aliya, Putri Yulianti
doaj   +1 more source

Employer Branding Implementation and Human Resource Management in Greek Telecommunication Industry

Administrative Sciences, 2020
Even though employer branding has its origins back to the 1990s, only after 2001 did it become a hot topic for human resource (HR) management. Ever since, a series of researchers and professionals have made an effort to understand how the image that job ...
Antonios Kargas, Alexios Tsokos
doaj   +1 more source

THE DIMENSION OF EMPLOYER BRANDING: ATTRACTING TALENTED EMPLOYEES TO LEVERAGE ORGANIZATIONAL COMPETITIVENESS

Jurnal Aplikasi Manajemen, 2019
The challenge to meet the fulfillmentofthe workforce needs in Indonesia in the near future makes organizations immediately improve and use employer branding as an instrument of organizational competitiveness in “the war of talent”.
Ambara Purusottama, Ari Ardianto
doaj   +1 more source

EMPLOYER BRANDING: A STUDY OF PSU'S

Ramanujan International Journal of Business and Research, 2016
Employer branding involves efforts on the part of employer to promote self on the grounds of its uniqueness and desirability as an employer, both within and outside the firm.
Dr. Vibhash Kumar, Ms. Sonal Jain, Ms. Swati Khanna   +2 more
doaj   +1 more source

Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context

Management şi Marketing, 2018
The factors influencing job search and job selection are related to employer branding, employer’s position and employer attractiveness on labour market. These factors make employer branding.
Bejtkovský Jiří
doaj   +1 more source

Employer Branding

, 2014
La dirección de los recursos humanos se convierte en una actividad fundamental dentro del proceso administrativo que se ejecuta en cada organización, siendo pieza clave para el desarrollo y aplicación de estrategias que le permitan a la organización sobrevivir y competir en un determinado entorno.
Florian Schuhmacher, Roland Geschwill
  +5 more sources

Employer Branding as a Source of Competitive Advantage of Retail Chains

Journal of Management and Business Administration, Central Europe, 2018
Purpose: Developing a strong, favourable employer brand of a retail chain may be regarded as an important means of creating a competitive advantage. Retail chains should attract personnel with desired competence required for their particular purposes ...
Katarzyna Bilińska-Reformat, Izabela Stańczyk   +1 more
doaj   +1 more source