Results 31 to 40 of about 1,002 (135)

The Impact of the Employer Brand on Brand Champion Behavior: The Mediator Role of Organizational Identification [PDF]

مطالعات مدیریت بهبود و تحول, 2019
Understanding the importance of staff role in service organizations has led them to seek solutions for employee participation in the organization’s branding process and becoming a brand champion.
Asghar Moshabaki, Amirhosein Taghizadeh
doaj   +1 more source

Effect of Employer Branding on Talent Attraction in Ghana: Exploring the Roles of Employer Trust and Social Media Engagement

Journal of Human Resource Management
Purpose – This study assesses the effect of employer branding on talent attraction, exploring the Roles of employer trust and social media engagement.
Evans OWUSU ACHEAMPONG, Esther GLOVER, Richmond ADU-POKU, Evans OSEI BEMPAH, Christian OPOKU BOAHEN   +4 more
doaj   +1 more source

RELATIONSHIP BETWEEN EMPLOYER BRANDING, EMPLOYEE RETENTION AND COMMITMENT IN PHARMACEUTICAL INDUSTRY: AN EMPIRICAL INVESTIGATION [PDF]

Proceedings on Engineering Sciences, 2019
The significance of skilled employees to organization can be understood by looking at the fact that organizations are striving to recruit and retain the best talents.
Makarand Upadhyaya , Asma Ayari
doaj   +1 more source

Employer branding jako determinanta rozwoju sieci handlu detalicznego w Polsce

Problemy Zarządzania, 2016
Building a strong, favourable employer brand of a retail chain may be classified as a key determinant of its development. Trading companies should attract and maintain personnel with specific, desired competences, as well as decrease high staff ...
Anna Dewalska-Opitek, Katarzyna Bilińska-Reformat   +1 more
doaj   +1 more source

Leveraging LinkedIn as a Digital Platform for Employer Branding: Evidence from the UAE Hotel Industry

Journal of Theoretical and Applied Electronic Commerce Research
Employees are the fundamental source of a sustainable competitive advantage. Without the high quality of human capital, organisations cannot attain a competitive advantage that can be sustained over time.
Rashid Ashraf, Nor Azizah Hitam, Malik Muhammad Sheheryar Khan, Pranav Naithani, Naser Khdour, Said Badreddine, Mohamed Albeshr   +6 more
doaj   +1 more source

The Relationship Between Symmetrical Internal Communication, Employer Branding, Organizational Identification and Turnover Intention

Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
It is accepted by both employers and academic circles that employees in the modern management approach are effective in the success of the organizations they work for. Employees also play a role in organizations creating competitive advantage.
Kağan Cenk Mızrak, Funda Yalım
doaj   +1 more source

War for talent or even enemy at the gate? Investigating the role of employer brand experience in talent retention

Future Business Journal
Employer Branding is a crucial strategy for attracting and retaining talent within an organization. This concept has garnered significant attention from scholars and practitioners, resulting in various conceptualizations of employer branding elements ...
Mohammad Azimi, Faraz Sadeghvaziri, Elham Ebrahimi, Amin Mozafari   +3 more
doaj   +1 more source

New Feminist Studies in Audiovisual Industries | Employer Femvertising: Women Empowerment in Employer Brand Messages

International Journal of Communication, 2021
This article develops for the first time the concept of employer femvertising as a talent attraction tool companies can use to position themselves as employers committed to empowering women.
Lorena Ronda, Garazi Azanza
doaj   +2 more sources

SPIRITUAL EMPLOYER BRANDING AND TURNOVER INTENTION: THE MEDIATING ROLE OF ORGANIZATIONAL COMMITMENT IN AN FAITH-BASED INSTITUTION

Journal of Management Small and Medium Enterprises (SME's)
This study examines the effect of employer branding on turnover intention in Islamic boarding schools (pesantren) in Cirebon Regency, with organizational commitment serving as a mediating variable.
Nur Aqilah Rahmayati, Sari Laelatul Qodriah, Harry Safari Margapradja   +2 more
doaj   +1 more source

Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining Talent

Information, 2020
Most business enterprises are small and medium-sized enterprises (SMEs), and many of them are without a human resource and recruitment department. Thus, one of the challenges that organizations currently face is to find a strategy to retain and attract ...
Beatriz Monteiro, Vasco Santos, Isabel Reis, Marta Correia Sampaio, Bruno Sousa, Filipa Martinho, Maria José Sousa, Manuel Au-Yong-Oliveira   +7 more
doaj   +1 more source