Results 11 to 20 of about 125,525 (287)
Sustainability, 2023 Green marketing has been a growing trend in recent years as companies aim to align their business practices with environmental sustainability. This research aimed to examine the impact of green marketing strategies—including green advertisement, brand loyalty, equity, and innovativeness—to enhance consumer repurchase intention while also investigating ...
Mladen Pancic, Hrvoje Serdarušić
exaly +2 more sources
Sustainability, 2022 This study examines the effect of green practices on green brand equity, and it looks at the impact of green brand attachment and green skepticism as mediating variables on these relationships. We employed a dataset of 454 consumers from international fast-food restaurants.
Adnan Ahmed Sheikh
exaly +2 more sources
Leveraging green brand equity for organic food brands: the multifaceted role of green satisfaction
Cogent Business & ManagementPropositions in favor of biophysical environmental sustainability have proliferated governance, business and academic debates globally. Initiatives promoting consumer health and environmental preservation have been epitomised through production and ...
Phillip Dangaiso
doaj +3 more sources
The role of perceived green marketing and brand equity on green purchasing decision
DIJB (Diponegoro International Journal of Business), 2018 The purpose of this study is to describe the role of perceived green marketing and brand equity on customers green purchasing decision in Indonesia. We conducted qualitative research using five informants who are customers of The Body Shop Indonesia ...
Hasna Sanidewi, Eristia Lidia Paramita
doaj +3 more sources
The Impact of Quality Costs on Brand Equity Considering the Mediating Role of Green Innovation in Tehran Stock Exchange [PDF]
بررسیهای حسابداری و حسابرسی, 2021 Objective: This research aims to investigate the effect of quality costs on firm brand equity and ditto how green innovation affects the relationship.
Farzad Ghayour, Kobra Dehghan
doaj +1 more source
Effects of green brand image On Green brand Equity (Case study: Representative household appliances Customer and household appliances Customers of chain stores of city of Sanandaj) [PDF]
مدیریت بازرگانی, 2014 The purpose of this study was to identify the effects of green brand image on the green brand equity in the customers of appliance dealer's representation and appliance dealers in the chain department stores of Sanandaj.
Reza Shafei +2 more
doaj +1 more source
Investigating the Effect of Social Responsibility and Pro-Environmental Behavior of the Brand on the Willingness to Pay of Consumers with the Mediating Role of Brand Equity [PDF]
پژوهشهای مدیریت عمومی, 2023 Extended Abstract Abstract The present study was conducted with the aim of investigating the effect of social responsibility and pro-environmental behavior of the brand on consumers' willingness to pay and the mediating role of brand equity among natural
Ghasem Zarei +3 more
doaj +1 more source
THE ANTECEDENTS GREEN BRAND EQUITY OF GREEN COSMETICS [PDF]
Managament Insight: Jurnal Ilmiah Manajemen, 2020 Claim “go-green” continuously used in green marketing to emphasize the attributes of green product and with the aim of developing a green brand. The strength of a green brand reflects in its green brand equity. This study seeks to explore the relationship between green brand equity and its four proposed antecedents, namely the green brand image ...
openaire +1 more source
Factors Influencing Consumers’ Purchase Intention Towards Green Home Appliances
Frontiers in Psychology, 2022 The main purpose of this study is to investigate the effect of after sales service (ASS), brand equity (BE), environmental awareness (EA), and product pricing (PP) towards consumer purchase intention (CPI) of green home appliance.
Chen Wei Teoh +2 more
doaj +1 more source
Manajemen dan Bisnis, 2015 This study integrates the research model developed by Ng et al., (2014), Chen (2010), and Bekk et al., (2016) and aims to analyze the antecedent and impact of green brand equity on Honda motorcycle with Programmable Fuel Injection (PGM-FI) technology in ...
Michael Saputra Prajugo
doaj +1 more source