Results 21 to 30 of about 1,924 (255)
Assessing the influence of green marketing on consumers’ word-of-mouth through the mediating effect of brand equity dimensions [PDF]
Innovative MarketingChanges in consumer behavior are influenced by green marketing and brand equity dimensions. Green marketing places high concerns on consumers’ environmental attitudes as a determinant of purchases and word of mouth.
Bassel Maaliky +2 more
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Management and Sustainable Development Journal, 2020 Abstract Green marketing is continuously introduced with the aim of developing a green brand and affected on green purchase intention for environmentally conscious consumers. Who will have more information about green product, green brand cosmetics and its performance, will be more aim to purchase it.
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The effect of green marketing on green repurchase intention (mediating and moderating role of green marketing strategies) [PDF]
رویکردهای نوین در مدیریت و بازاریابیThe present study was conducted with the aim of investigating the effect of green marketing on green repurchase intention with the mediating role of green marketing strategies.
Abbas Ghaedamini Harouni +2 more
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Sustainability management for building Green Brand Equity in higher education: The mediating role of perceived authenticity [PDF]
Innovative MarketingType of the article: Research Article AbstractThe development of Green Brand Equity in higher education institutions has emerged as a strategic approach to enhance legitimacy and differentiation in competitive environments.
Johnatan Castro-Gómez +3 more
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GREEN BRAND: AN INTEGRATED CONCEPTUAL FRAMEWORK [PDF]
Management & Marketing, 2020 The increase in the number of consumers who choose to focus on sustainable consumption has led companies to develop a series of solutions to match their needs and desires. Developing a brand that integrates the green philosophy of the organization can
Mihai STOICA
doaj
Jurnal Agrisep, 2013 The research was conducted during April to June 2012. Primary and secondary data were used in this research. The primary data related to respondent demography and brand equity.
Burenida Sartika +2 more
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Pakistan Journal of Humanities and Social Sciences, 2023 Development of green image is becoming more and more important for corporate organizations around the globe. Banks provide finances to the corporations, and in this role they are in a position to enforce sustainable practices on their clients. In this regard, a green bank not only adopts environmental friendly processes, but also requires from its ...
Muhammad Sarfraz Khan +2 more
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Indonesian Journal of Business and EntrepreneurshipBackgrounds: Price on the purchasing behavior of environmentally friendly products by millennial consumers in Malang, with green brand equity as a mediating variable. Green marketing involves product development and marketing strategies.
Fani Firmansyah +3 more
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Medication nonadherence during the first 100 days after pediatric hematopoietic stem cell transplantation (HSCT) and during oncology treatment increases risk for complications. BMT4me is a caregiver‐facing mobile health (mHealth) application providing medication reminders, symptom tracking, and note‐taking features to support ...
Micah A. Skeens +4 more
wiley +1 more source
Complexity, 2021 Product-harm crises can trigger product recalls or product discards, which is very likely to cause secondary pollution to the environment. Also, these crises may harm customers’ health and threaten firms’ survival.
Songsong Li, Yaopan Yang, Dong Zhang
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