Results 21 to 30 of about 125,525 (287)

Design Visual Elements and Brand-Based Equity: Mediating Role of Green Concept

Frontiers in Psychology, 2022
Although benefits of design perception have been documented from the perspective of consumers on a large scale, but the perspective of employees has been ignored. This study aims to investigate the impact of design elements on employee-brand-based equity
Ying Li
doaj   +1 more source

Enhancing Brand Equity Through Sustainability: Waste Recycling [PDF]

, 2015
Unlike many existing research studies that explain reverse marketing from a purchasing perspective, this study recognizes it as an honest effort made by managers aiming to promote sustainability by purposefully managing waste and discusses the spillover ...
Gupta, Suraksha
core   +1 more source

Influence of sustainability practices and green image on the re-visit intention of small and medium-size towns [PDF]

, 2020
This study set a model to predict the e ect of corporate social responsibility and green image on visit intention in small and medium-size towns (SMST).
Mercadé Melé, Pere, Molina Gómez, Jesús, Sousa, Maria José   +2 more
core   +3 more sources

GREEN PURCHASE INTENTION : THE IMPACT OF GREEN BRAND COSMETICS (GREEN BRAND KNOWLEDGE, ATTITUDE TOWARD GREEN BRAND, GREEN BRAND EQUITY)

Management and Sustainable Development Journal, 2020
Abstract Green marketing is continuously introduced with the aim of developing a green brand and affected on green purchase intention for environmentally conscious consumers. Who will have more information about green product, green brand cosmetics and its performance, will be more aim to purchase it.
openaire   +1 more source

Embedding knowledge and value of a brand into sustainability for differentiation [PDF]

, 2013
This is the post-print version of the final paper published in the Journal of World Business (under the provisional title "Embedding sustainability into brand knowledge and brand value for brand differentiation").
Aaker, Abreu, Alba, Allison, Armstrong, Bahn, Banerjee, Basch, Benjamini, Berry, Bryman, Burgees, Case, Chabowski, Chiras, Churchill, Churchill, Clancy, Closs, Connelly, Crittenden, Cronin, Czinkota, Daub, Day, De Chernatony, Delgado-Ballester, Dick, Dincer, Ferreira, Fournier, Frank, Gerbing, Gill, Godichaud, Gong, Gupta, Gurtoo, Hammond, Hudson, Hult, Hurlburt, Jin, Kakabadse, Keller, Keller, Kirmani, Kohler, Kurowska, Lantos, Lazear, Levy, Lewitt, Linton, Lowitt, Luo, Maclnnis, Maio, Melewar, Menon, Mentzer, Michael Czinkota, Miles, Moffett, Nandan, Narayandas, Peattie, Pechmann, Pegg, Peldron, Persley, Porter, Russo, Rust, Schlosser, Shami, Sheth, Shocker, Silk, Snider, Spulber, Srivastava, Steenkamp, Steenkamp, Story, Suraksha Gupta, Szekley, T.C. Melewar, Tse, Tsoi, Varey, Vargo, Walker, Westley, Wilkie, Zeithaml, Zeithaml, Zott   +97 more
core   +2 more sources

A Cross National Study of Golf Tourists’ Satisfaction [PDF]

, 2013
The purpose of this study was two-fold: firstly, it was to examine the determinants satisfaction levels of golf tourists and secondly to investigate if these vary across golf tourists’ country of residence.
Akama, Akinci, Baker, Boukas, Bowen, Bradley, Chand, Chen, Crompton, Field, Garau-Vadell, Hennessey, Holbrook, Hutchinson, Hutchinson, Kaufman-Scarborough, Kim, Knutson, Kouthouris, Kozak, Kozak, Kwun, Ladhari, Lee, Moital, Nam, Oh, Oliver, Oliver, Parasuraman, Petrick, Petrick, Petrick, Petrick, Petrick, Pizam, Prayag, Schmallegger, Song, Spreng, Szymanski, Sánchez, Tabachnick, Tsang, Tse, Vermeulen, Weiermaier, Williams, Woodall, Yoon, Yu, Zehrer, Zeithaml   +52 more
core   +1 more source

Assessing the influence of green marketing on consumers’ word-of-mouth through the mediating effect of brand equity dimensions [PDF]

Innovative Marketing
Changes in consumer behavior are influenced by green marketing and brand equity dimensions. Green marketing places high concerns on consumers’ environmental attitudes as a determinant of purchases and word of mouth.
Bassel Maaliky, Mazen Massoud, Radwan Choughari   +2 more
doaj   +1 more source

The effect of green marketing on green repurchase intention (mediating and moderating role of green marketing strategies) [PDF]

رویکرد‌های نوین در مدیریت و بازاریابی
The present study was conducted with the aim of investigating the effect of green marketing on green repurchase intention with the mediating role of green marketing strategies.
Abbas Ghaedamini Harouni, Mahsan Hemtizadeh, Khatoon Hashemipour   +2 more
doaj   +1 more source

GREEN BRAND: AN INTEGRATED CONCEPTUAL FRAMEWORK [PDF]

Management & Marketing, 2020
The increase in the number of consumers who choose to focus on sustainable consumption has led companies to develop a series of solutions to match their needs and desires.
Mihai STOICA
doaj  

The Effect of Product-Harm Crises on the Financial Value of Firms under the Concept of Green Development

Complexity, 2021
Product-harm crises can trigger product recalls or product discards, which is very likely to cause secondary pollution to the environment. Also, these crises may harm customers’ health and threaten firms’ survival.
Songsong Li, Yaopan Yang, Dong Zhang
doaj   +1 more source