Results 61 to 70 of about 125,525 (287)

Country Image, Perceived Product Quality and Purchase Intention: the Moderating Roles of Quality Warranty Certificate and Country-Image Transferred Strategies [PDF]

, 2019
This article aims at researching on the relationship of country image and customer perception on product quality and purchasing intention in South Korean.
Choi, H. J. (Hyeok), Saithibvongsa, P. (Phothong), Shin, J. (JinKyo)   +2 more
core  

Plant‐Produced Viral Nanoparticles Decorated with Nanobodies Against HER2 Improve Retention and Recruitment of Immune Cells in Solid Tumors

Advanced Healthcare Materials, EarlyView.
Potato virus X is a filamentous RNA plant virus that can be engineered into a molecular tool for cancer therapy. We produced genetically‐encoded virus‐derived nanoparticles decorated with nanobodies targeting cancer cell receptors, epidermal growth factor receptor (EGFR) and human epidermal growth factor 2 (HER2).
Enrique Lozano‐Sanchez, Miguel A. Moreno‐Gonzalez, Fernando Merwaiss, Nicole F. Steinmetz, José‐Antonio Daròs   +4 more
wiley   +1 more source

Scalable Layer‐by‐Layer Electrospray‐Assisted Interfacial Polymerization: Enabling Large‐Area Polyamide Membrane Fabrication

Advanced Materials Technologies, EarlyView.
We report a multi‐jet, layer‐by‐layer electrospray‐assisted interfacial polymerization (LBL‐EAIP) approach for the scalable fabrication of polyamide reverse osmosis (RO) membranes. The method enables precise control of polymerization, uniform polyamide coverage, and tunable polyamide film thickness, while delivering consistently high filtration ...
Yue Feng, Feng Gao, Mert Can Hacifazlioglu, Jason Zhao, Jeffrey R. McCutcheon, Yuepeng Zhang   +5 more
wiley   +1 more source

Willingness to Pay for Brand Reputation: Lessons from the Volkswagen Diesel Emissions Scandal [PDF]

, 2020
In this study, we use the announcement of the Volkswagen emissions scandalon September 18, 2015, as an exogenous shock to measure consumers’ willing-ness to pay (WTP) for brand reputation. Only Volkswagen diesel cars producedin2009-2015were announced as
Che, X., Katayama, H., Lee, P.
core  

Political brand identity: an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign [PDF]

, 2014
This paper seeks to build an understanding of the importance of internal communications when building a strong political brand. Using Kapferer’s brand prism as a conceptual framework, the paper explores UK Conservative Party members’ attitudes towards ...
Adams S., Bily W., Christopher Pich, Dianne Dean, Hallam R., Harrop M., Joachimsthaler E., Khanyapuss Punjaisri, Mitchell C., Nadeem M. M., Neff J., Robinson J., Schneider G., Terry N., Whiteley P. F., Zucker R.   +15 more
core   +1 more source

Tunable Applicator for Microneedle‐Based Medical Devices

Advanced Materials Technologies, EarlyView.
This paper presents a simple, low‐cost tunable applicator (TAPP) for microneedle array patches that uses a material‐agnostic controlled‐fracture mechanism to ensure reliable skin penetration and uniform array engagement. The scalable, modular design is compatible with injection molding and 3D printing, can be integrated directly into patches, and is ...
Dan Ilyn, Jihyun (Luna) Hwang, Ian A. Coates, Jacob Dobson, Andy H. Hung, Netra U. Kamat, John R. Tumbleston, Maria T. Dulay, Gunilla B. Jacobson, Joseph M. DeSimone   +9 more
wiley   +1 more source

Explaining the Model of Brand Selection and Development with Emphasis on the Role of Positioning Strategy in Yek-o-Yek Food Industries Company [PDF]

رویکرد‌های نوین در مدیریت و بازاریابی
This research aims to explain the pattern of brand selection and development with emphasis on the role of positioning strategy in Yek-o-Yek Food Industries Company. The research method is applicable in terms of purpose with quantitative approach.
Ahmad Akhlaghi, Ahmad Ahmad Askari, Abdullah Naami, Alireza Rousta   +3 more
doaj   +1 more source

A Nanoparticle‐Integrated Complete Manufacturing Pipeline of Chemically Engineered Exosomes

Advanced Science, EarlyView.
We report a novel manufacture technology of chemically engineered exosomes. The four steps of manufacturing, i.e., biogenesis, loading, isolation, and storage, are integrated by the use of a nanoparticle. The manufacture technology incorporates three innovative components, i.e., a new nano‐bio effect, a new composite nanoparticle, and a new isolation ...
Xiaowei Wen, Zixing Xu, Zerun Hao, Yanming Chen, Kai Xie, Haofan Yin, Xueying Wang, Jie Min, Sihan Sun, Baiding Chen, Chengxiu Ling, Mingming Xu, Yizhao Chen, Gang Ruan   +13 more
wiley   +1 more source

Decoding Naturalistic Episodic Memory with Artificial Intelligence and Brain‐Machine Interface

Advanced Science, EarlyView.
Episodic memory weaves together what, where, and when of experience into a personal narrative. Cutting‐edge AI models may decode this intricate process in real‐life settings, revealing how neural activity encodes naturalistic memories. By merging AI with brain–machine interfaces, researchers are edging closer to mapping and even engineering memory ...
Dong Song
wiley   +1 more source

Sustainable apparel brand building in emerging economies: the role of green brand personality in building equity and loyalty

Discover Sustainability
The apparel industry is determined to preserve the decreasing brand value and to maintain the customer interest through green practices because the consumers are increasingly committed to environment-friendly brands in the developed world economies ...
Amjad Ali, Muhammad Shehzad Hanif
doaj   +1 more source