Results 61 to 70 of about 2,633,605 (198)
American Journal of Community Psychology, EarlyView.Abstract An ecological model was developed to examine the pathways linking immigration state policies to physically safe work conditions and work volition, interpersonal discrimination, and mental health distress. The ecological framework was tested among two subsamples totaling 529 Latinx immigrant participants: (1) immigrants who resided in states ...
Germán A. Cadenas +6 more
wiley +1 more source
Brand Personality Creation through Advertising [PDF]
Brand Personality is one of the core dimensions of brand equity. Brand personality refers to the emotional side of a brand image. It is created by all experiences of consumers with a brand, but advertising plays a dominant role in personality creation ...
Ouwersloot,Hans, Tudorica,Anamaria
core
Generating Global Brand Equity through Corporate Social Responsibility to Key Stakeholders [PDF]
In this paper we argue that socially responsible policies have positive short-term and long-term impact on equity of global brands. We find that corporate social responsibility towards all stakeholders, whether primary (customers, shareholders, employees
Bijmolt, Tammo H.A. +2 more
core +4 more sources
American Journal of Community Psychology, EarlyView.Abstract Firefighters face an array of stressors due to the demands of their occupation, leading to a high prevalence of mental health challenges. Social prescribing represents a novel approach to healthcare that emphasizes a holistic view of health and wellbeing.
Janice Ikeda +2 more
wiley +1 more source
The Dynamics of Brand Equity: A Hedonic Regression Approach to the Laser Printer Market [PDF]
The authors develop a dynamic approach to measuring the evolution of comparative brand premium, an important component of brand equity. A comparative brand premium is defined as the pairwise price difference between two products being identical in every ...
Mark Trede, Ludwig von Auer
core
American Journal of Community Psychology, EarlyView.Abstract US universities are built on stolen land and sustained through hierarchies of power that produce what migrant justice scholars name as b/order regimes. As institutions that claim to be sites of learning and inclusion, universities are fraught with contradictions as simultaneously sites of dispossession, exclusion, and control.
Sara L. Buckingham +1 more
wiley +1 more source
Brand Equity and It's Relation to Product Failures
, 2015 Companies recognize that innovation is an extremely important aspect of continual market domination. Companies that fail to innovate, often fail. However little is understood of the relationship between a company's brand equity and the success or failure
Newman, Herschell
core
American Journal of Community Psychology, EarlyView.Abstract In the digital era, adolescent development is deeply embedded in the cyber environment. Despite ongoing debate on the benefits and/or risks that Internet use brings to adolescents in empirical studies, conceptual and theoretical discussion on the influences of the intensity and modalities of Internet use is peripheral.
Linxiao Zhang +3 more
wiley +1 more source
American Journal of Community Psychology, EarlyView.Abstract Recent policy change in Massachusetts encourages schools to limit their use of exclusionary discipline to “extraordinary circumstances,” but little work has explored the opportunities and challenges of transitioning to nonpunitive practices after student substance use infractions in schools.
Kristina Conroy +6 more
wiley +1 more source
American Journal of Community Psychology, EarlyView.Abstract Evaluations of community‐engaged research (CEnR) typically emphasize health outcomes rather than the partnership processes that contribute to intervention effectiveness. This scoping review synthesized community partner‐identified strategies for successful community‐academic health research partnerships with Black American communities and ...
Kaylyn A. Garcia +6 more
wiley +1 more source