Results 71 to 80 of about 1,924 (255)

Topological Properties of International Commodity Market: How Uncertainty Affects the Linkages?

open access: yesAgribusiness, EarlyView.
ABSTRACT The study aims to explore the network topology of the international commodity market by examining the interconnections among 21 commodity futures across various categories, including energy, precious and industrial metals, and agriculture. We analyze the market structure of these commodity futures under both low and high uncertainty conditions
Ibrahim Yagli, Bayram Deviren
wiley   +1 more source

The technology-authenticity paradox: How technological capabilities dually enable and inhibit green marketing in a developing economy

open access: yesCleaner and Responsible Consumption
This study investigates relationships among green content marketing (GCM), green brand equity (GBE), technological capabilities (TC), and sustainable bank performance (SBP) in Sierra Leone's banking sector—a context of institutional fragility and low ...
Agnes Caroline Dontina Mackay   +2 more
doaj   +1 more source

Access to Finance and Innovation in the Canadian Food Processing

open access: yesAgribusiness, EarlyView.
ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley   +1 more source

Green practice on consumer-based green brand equity: Mediating role of green brand attachment

open access: yesJournal of Management and Business Insight
Purpose-This study aims to determine the effect of green practices on consumer-based green brand equity through green brand attachment as a mediating variable. To build strong consumer-based green brand equity, Wardah needs to implement appropriate green practice strategies.
openaire   +1 more source

The Role of Actual and Purported Origin in e‐Commerce Wine Pricing: Evidence From Italian and French Names on Labels

open access: yesAgribusiness, EarlyView.
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi   +2 more
wiley   +1 more source

A literature review on green brand equity and future research directions

open access: yesDiscover Sustainability
Despite growing interest in integrating sustainability or green transition into branding strategies, efforts to systematically review the literature on this topic remain relatively limited.
Hang Thi Thu Trinh   +5 more
doaj   +1 more source

Transforming stakeholder pressure into green brand equity: The mediating role of organizational commitment in Vietnam’s B2B seafood export industry

open access: yesSustainable Futures
Vietnam’s seafood export industry faces mounting global sustainability pressures, from the European Commission’s “yellow card” warning on illegal fishing to impending U.S. import bans under the Marine Mammal Protection Act (MMPA).
Giang Thi Truong Nguyen   +2 more
doaj   +1 more source

The Power of Unity: Collective Action and Smallholder Agricultural Performance in West Africa

open access: yesAgribusiness, EarlyView.
ABSTRACT We analyze the impact of collective action through farmer‐based organizations (FBOs) on smallholders' farm performance and income inequality in Ghana, Benin, The Gambia, and Mali. We find that FBO membership increases cereal yield in Ghana and The Gambia, legume yield in Mali, ruminant numbers in Benin and The Gambia, and total farm income in ...
Emmanuel Donkor   +3 more
wiley   +1 more source

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

open access: yesAgribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani   +6 more
wiley   +1 more source

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