Results 71 to 80 of about 31,046 (188)
Buy or Bye: Exploring The Trigger of Impulse Buying Behavior Among Gen Z in Lifestyle Retail
Indonesian Journal of Business and EntrepreneurshipBackground: In today's competitive retail business, many stores, including KKV, are implementing innovative marketing strategies to attract customers, especially Generation Z.
The Syifaul Maula +2 more
doaj +1 more source
What drives consumers' e-loyalty to airlines web site? Conceptual framework and managerial implications [PDF]
, 2011 This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure continuance intentions of online shopping for airlines web sites. The sample respondent 465online users in Saudi Arabia.
Al-Maghrabi, T, Basahel, A, Kamal, M
core
Building brands through experiential events: when entertainment meets education [PDF]
, 2018 Experiential marketing is increasingly getting companies’ attention as a strategy to interact with consumers and engage them to better convey their brand image and positioning.
Addis, Michela +2 more
core +1 more source
Psychology &Marketing, Volume 43, Issue 3, Page 638-661, March 2026.ABSTRACT This study explores how positive and negative emotions influence online shopping‐related well‐being, purchase frequency, and word‐of‐mouth (WOM) behavior. Semi‐structured interviews and a consumer survey were used to identify emotions from online shopping experiences.
Sandra Miranda +2 more
wiley +1 more source
The factors driving online shopping in Saudi Arabia: Gender differences and behavior [PDF]
, 2009 Purpose—This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online shopping intentions in Saudi Arabia.
Al-maghrabi, T, Dennis, C
core
Haptic Feedback and the Role of Need for Touch on Augmented Reality Mobile Shopping Apps
International Journal of Consumer Studies, Volume 50, Issue 2, March 2026.ABSTRACT As mobile commerce has become increasingly prevalent, retailers have sought to enhance the mobile shopping experience by incorporating multisensory stimulation (i.e., visual, auditory, and now tactile stimulation). This paper investigates the presence of sensory inputs, specifically haptic feedback, when positioning and manipulating augmented ...
Margot Racat +2 more
wiley +1 more source
Business Strategy and the Environment, Volume 35, Issue 2, Page 1930-1950, February 2026.ABSTRACT The financially lucrative fast‐fashion business strategy is criticised for impacting detrimentally on the environment, with marketing tactics encouraging frequent‐impulsive fashion consumption. This research presents a novel conceptual framework merging fashion involvement values within prospect theory, creating a fashion‐identity‐time‐horizon
Elaine L. Ritch +2 more
wiley +1 more source
Food Science &Nutrition, Volume 14, Issue 2, February 2026.This study explored the use of fermented cauliflower leaf powder (CLP) as a nutrient‐rich, sustainable wheat flour substitute in bread. Fermentation improved the nutritional value of cauliflower leaves while reducing antinutrients. Bread enriched with up to 9% CLP showed higher protein and fiber, better mineral bioavailability, and lower water and ...
Zeweter Abebe, Aklesia Haileyesus
wiley +1 more source
Technology or Service Experience? Exploring Consumer Intention Behavior in RSA Restaurants
Psychology &Marketing, Volume 43, Issue 2, Page 374-387, February 2026.ABSTRACT The integration of robotics and service automation (RSA) in the restaurant industry represents a transformative shift in service delivery, influencing consumer behavior and service experiences. This study examines the factors affecting consumer adoption of RSA technologies through two complementary studies.
Maria Teresa Borges‐Tiago +2 more
wiley +1 more source