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The Role of Identification in Consumers' Evaluations of Brand Extensions. [PDF]
Front Psychol, 2018 Marin L, Ruiz De Maya S, Rubio A.
europepmc +1 more source
Essays on Two Patterns of Competition : Interbrand or Intrabrand
Essays on Two Patterns of Competition : Interbrand or Intrabrandopenaire +1 more source
Brand value creation: Analysis of the Interbrand-Business Week brand value rankings
Marketing Letters, 2006 Brand value has become an important corporate performance metric, as can be observed from the close following of the annual Top 100 Brand Values ranked by brand consultancy firm Interbrand and reported in Business Week. In this study, we employ a simultaneous equations model to examine the non-linear influence of lagged advertising, marketing ...
Singfat CHU, Hean Tat Keh
exaly +6 more sources
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Journal of Intellectual Capital, 2021
PurposeThe aim of this paper is to show how a bank's brand value is quantitatively assessed using the Interbrand methodology, taking into account the specifics of the banking market. Therefore, the objective of this paper is to review the ways in which brands contribute to the higher market value of banks by strengthening intellectual capital (IC), as ...
Boban Melovic +2 more
exaly +4 more sources
PurposeThe aim of this paper is to show how a bank's brand value is quantitatively assessed using the Interbrand methodology, taking into account the specifics of the banking market. Therefore, the objective of this paper is to review the ways in which brands contribute to the higher market value of banks by strengthening intellectual capital (IC), as ...
Boban Melovic +2 more
exaly +4 more sources