Results 151 to 160 of about 917 (179)

—Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit

Marketing Science, 2008
Firms often carry a portfolio of multiple brands within a product category to target different quality tiers in the market. Furthermore, to satisfy heterogeneous consumer preferences within each quality tier, these firms also offer several variants for each brand.
Anocha Aribarg, Neeraj Arora
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Franchising and Interbrand Competition

Southern Economic Journal, 1984
In many markets with product differentiation, franchisors distribute their products through geographically dispersed franchisees. The main body of the literature on franchising focuses on conflicts of interest in the franchise contract [2; 9; 16] and on whether a franchise is closer to the standard commercial transaction or the standard employment ...
Li Way Lee
exaly   +2 more sources

Strategic and institutional sustainability: corporate social responsibility, brand value, and Interbrand listing

Journal of Product and Brand Management, 2017
Purpose This study aims to investigate the impact of strategic and institutional (normative) corporate social responsibility (CSR) on brand value and brand reputation, based on the strategic and legitimacy theory of CSR. It argues that because CSR strengths represent firms’ proactive approach to satisfy their stakeholders’ interests, the authors ...
Maretno A Harjoto
exaly   +2 more sources

Brand to Brand: Consumer Evaluations of Spillover Effects in Interbrand Communications

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2016
Prior research on communications of strategic brand alliances assesses spillover effects of these alliances on consumer attitudes toward brands (Simonin and Ruth 1998; Baumgarth 2004). However, social media strategies have shifted firms’ months-long bureaucratic approval processes of formal alliances to real-time brand-to-brand communications, or ...
Spencer M. Ross, Fatima Hajjat
exaly   +2 more sources

GTE Sylvania and Interbrand Competition as the Primary Concern of Antitrust Law

Review of Industrial Organization, 2017
Footnote 19 of the landmark U.S. antitrust decision in Continental T.V. v. GTE Sylvania, Inc. 433 U.S. 36 (1977) declares that “Interbrand competition … is the primary concern of antitrust law.” We trace the antecedents and influence of this declaration, argue that it is inappropriate, and conclude that it should be abandoned.
Stephen Martin, John Scott
exaly   +2 more sources

Оцінка вартості бренду за методом компанії Interbrand

, 2021
Доведено, що модель оцінки вартості бренду (Brand Valuation Model) компанії Interbrand заснована на методі чистої приведеної вартості бренду і складається з чотирьох послідовних етапів, які детально проаналізовані в доповіді.
Перерва, Петро Григорович, Кононюк, Олександр Олександрович   +1 more
openaire   +2 more sources

Brand equity trend analysis for top auto brands on Interbrand’s 20-year longitudinal data

Journal of Brand Strategy, 2022
This study aims to explore the brand equity trends among the top 100 global automobile brands during the last two decades. Using 20 years of longitudinal data published by Interbrand on brand equity ranking of 100 Best Global Brands (2001–2020), a trend analysis was performed on 18 global automobile brands that appeared on this list. The trend analysis
Shabir Ahmad, Kamran Siddiqui
exaly   +2 more sources

Determining Interbrand Substitutability through Survey Measurement of Consumer Preference Structures

Journal of Marketing Research, 1991
The authors develop a survey approach to determine cross-price elasticities and switching matrices for brands in a prespecified product class. The survey determines for each household whether to elicit multiple subhousehold preference structures to account for differing user/usage situations within the household.
Randolph E Bucklin, V Srinivasan
exaly   +2 more sources

Інформаційне забезпечення оцінки вартості бренду по методиці компанії Interbrand

, 2021
Розроблено удосконалення модель оцінки вартості бренду (Brand Valuation Model) компанії Interbrand, яке засновано на методі чистої приведеної вартості бренду і складається з чотирьох базових послідовних етапів.
Перерва, Петро Григорович, Кононюк, Олександр Олександрович   +1 more
openaire   +2 more sources

Brand Valuation of the Russian Bank: Interbrand Model

Lecture Notes in Networks and Systems, 2022
Uliana Blinova, Nadezhda Rozhkova, Darya Rozhkova   +2 more
exaly   +2 more sources