Results 161 to 170 of about 917 (179)
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Interbrand Choice, Strategy, and Bilateral Market Power
Southern Economic Journal, 1978E. C. H. Veendorp, Michael E. Porter
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‘The future of brands: 25 visions (Interbrand)’
Journal of Brand Management, 2000exaly +2 more sources
Advertising and Interbrand competition: A New Zealand replication of a western European study
New Zealand Economic Papers, 1985exaly +2 more sources
An Announcement Effect of Korea Best Brands by Interbrand on Korea Equity Market
International Journal of u- and e- Service, Science and Technology, 2015Reputable brands play a significant role on the long-term performance of a company and sustainable customer perceptions.Investors need toregard brand valuation reports like Korea Best Brands as important information. This study uses the event study methodology toinvestigatethe announcement effectof Korea Best Brands.
Hankyung Lee, Jinsu Kim
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The strategic building of a football club: the case of Interbrand and Shakhtar Donetsk
2016We describe the process of strategic re-branding of a football ...
GUENZI, PAOLO, Manfredi, Ricca
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Unobservable Vertical Restraints and Interbrand Competition
1996This paper presents a model of vertical restraints with unobservable contracts in a market where retailers compete in price and service. The equilibrium contracts under the franchise and the resale price maintenance arrangements are shown to differ in the way they lessen competition between retailers.
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2014
Whether there is a need for mandatory disclosure of information continues to be hotly disputed. Many economists insist, by means of theoretical analyses, that mandatory disclosure is necessary, and much empirical evidence supports this view. However, some economists do not accept this claim and strong evidence has recently been provided that undermines
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Whether there is a need for mandatory disclosure of information continues to be hotly disputed. Many economists insist, by means of theoretical analyses, that mandatory disclosure is necessary, and much empirical evidence supports this view. However, some economists do not accept this claim and strong evidence has recently been provided that undermines
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Interbrand Choice, Strategy, and Bilateral Market Power
Journal of Marketing Research, 1977Louis P. Bucklin, Michael E. Porter
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经管前沿
在市场竞争日趋激烈的今天，品牌作为一项无形资产已经成为现代社会经济发展中不可忽视的一部分，唯有品牌价值得到肯定，品牌才能拥有长期发展的不竭动力。品牌价值评估正是运用科学的手段，把品牌这个无形资产予以量化，有助于加强企业及时调整品牌管理策略，推动品牌引领企业经济发展的新模式。本文将Interbrand模型应用于东鹏饮料品牌价值评估，通过对企业的财务报表数据进行分析，计算企业预期收益，进而反映品牌的盈利能力，同时，利用层次分析法和专家打分法，分别确定了品牌作用指数和品牌强度倍数，计算出东鹏饮料的品牌价值，从而检验了Interbrand模型在饮料行业的实用性，并提出关于提升东鹏饮料品牌价值的建议，为品牌价值评估领域提供了新的研究视角与方法。
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在市场竞争日趋激烈的今天，品牌作为一项无形资产已经成为现代社会经济发展中不可忽视的一部分，唯有品牌价值得到肯定，品牌才能拥有长期发展的不竭动力。品牌价值评估正是运用科学的手段，把品牌这个无形资产予以量化，有助于加强企业及时调整品牌管理策略，推动品牌引领企业经济发展的新模式。本文将Interbrand模型应用于东鹏饮料品牌价值评估，通过对企业的财务报表数据进行分析，计算企业预期收益，进而反映品牌的盈利能力，同时，利用层次分析法和专家打分法，分别确定了品牌作用指数和品牌强度倍数，计算出东鹏饮料的品牌价值，从而检验了Interbrand模型在饮料行业的实用性，并提出关于提升东鹏饮料品牌价值的建议，为品牌价值评估领域提供了新的研究视角与方法。
openaire +1 more source