Results 161 to 170 of about 554,746 (290)
How Will The Luxury Brand Items In The Online Games Affect Luxury Brand?
Journal of the Korea Academia-Industrial cooperation Society, 2023 Byambatsogt Selenge +2 more
openaire +1 more source
The success of luxury brands in Japan and their uncertain future [PDF]
The Japanese are the world?s largest individual consumers of luxury brands and form the second largest market for luxury goods after the US. The Japanese were the driving force behind the exponential growth of the European luxury industry and the ...
Ronald J. Degen
core
Psychology &Marketing, EarlyView.ABSTRACT This experimental study compares how consumers engage with AI‐generated and human‐created advertisements, specifically examining patterns of visual attention, emotional and cognitive responses, attitudes toward AI, and whether emotional resonance fosters brand trust or future behavioral intentions.
Mariia Shitova +3 more
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT This study introduces the Paradox of Escapism, exploring how the act of escaping reality can evolve from a short‐term avoidance strategy to a mechanism for self‐regulation and enhanced life satisfaction. Employing five rigorous, multimethod investigations, including qualitative interviews and sentiment analysis (Study 1), Structural Equation ...
Thamiris Magalhães de Sousa +3 more
wiley +1 more source
Tobacco Industry's Corporate Diversification in the Evolving Landscape of Tobacco Control Laws in India - A Comparative Time-Series Analysis. [PDF]
Indian J Community MedKhaitan A, Kapoor S, Yadav A, Madan C.
europepmc +1 more source
Conducting Luxury Research: Methodological Foundations and Standards
Psychology &Marketing, EarlyView.ABSTRACT The field of luxury research has grown rapidly in recent years, corresponding to the economic importance of the luxury industry. Despite this, the luxury field lacks established methodological foundations for rigorous luxury research. This is particularly problematic as a core tenet of luxury research is that luxury differs from other sectors ...
Jonas Holmqvist +3 more
wiley +1 more source
Sustainable Development and Polymer-Based Functional Innovation in the Lacquer Industry: Resources, Technologies, and Industrialization Pathways. [PDF]
Polymers (Basel)Qian Y, Wu X, Liu Y, Feng X, Liu X.
europepmc +1 more source
In the Spotlight—Established Researcher
Journal of Experimental Zoology Part B: Molecular and Developmental Evolution, EarlyView.
Jukka Jernvall
wiley +1 more source
Hello, [Your Name]: Why Name‐Based Personalization Enhances Chatbot Effectiveness
Psychology &Marketing, EarlyView.ABSTRACT Organizations increasingly adopt chatbots as strategic tools to engage with consumers and strengthen brand outcomes. This study explores how chatbots that use name‐based personalization in their communications can more efficiently influence consumer behavior towards the brand.
Ji Min Lee +3 more
wiley +1 more source