Results 171 to 180 of about 554,746 (290)

When Low Independence Fuels Luxury Consumption: Uniqueness as a Defense Mechanism During Collective Threats. [PDF]

Behav Sci (Basel)
Yook J, Han S.
europepmc   +1 more source

When Luxury Brands Meet Artificial Intelligence: How Brand Longevity Shapes Consumer Responses to AI‐Designed Products

Psychology &Marketing, EarlyView.
ABSTRACT Artificial intelligence (AI) is transforming branding, extending to core creative functions such as product design. This raises a broader question of when adopting a new technology coheres with a brand. This tension is most acute in the luxury sector, which is deeply symbolic and historically resistant to technology adoption.
Olga Nechaeva, Valentina Mazzoli
wiley   +1 more source

When Connection Feels Empty: Rethinking Consumer Loneliness Through Dual Presence in Digital Marketing

Psychology &Marketing, EarlyView.
ABSTRACT Digital marketplaces sell connection, yet loneliness persists among their users. Marketing scholarship has largely examined loneliness as a consumer‐level deficit, studying how individuals compensate through consumption. How digital environments themselves structure the conditions under which loneliness is experienced has received less ...
Tianhao Yang, Hsin‐Hsuan Meg Lee, Charlotte Gaston‐Breton   +2 more
wiley   +1 more source

The Impact of Advertising Appeal Types on Purchase Intentions for Brands in Different Maturity Levels. [PDF]

Behav Sci (Basel)
Xu X, Ji N, Liu P, Kang Y, Yao L, Lai S, He X, Zhang W.   +7 more
europepmc   +1 more source

The Long and Short of It: A Warmth‐Based Explanation of the Effects of Brand Name Length on Brand Equity

Psychology &Marketing, EarlyView.
ABSTRACT Despite a consensus that shorter (vs. longer) brand names positively influence consumer mindset metrics, the mechanisms driving this influence remain unclear, as does the effect of brand name length on brands' financial performance. This article helps fill these literature gaps.
Ammara Mahmood, Jonathan Luffarelli
wiley   +1 more source

When Is a Fee Too High? The Ethics of Pricing in Aesthetic Surgery. [PDF]

Aesthet Surg J Open Forum
Bresnick S.
europepmc   +1 more source

When Does Mindfulness Translate Into Consumer Well‐Being? The Role of Mindful Consumption and Meditation Regularity

Psychology &Marketing, EarlyView.
ABSTRACT Mindfulness correlates with higher life satisfaction, yet consumer wellbeing research rarely specifies the behavioral route through which this relationship emerges. Drawing on self‐regulation theory, the research proposes mindful consumption as that route and, drawing on self‐determination theory, evaluates meditation regularity as a boundary ...
Sharad Gupta, Weng Marc Lim, Navriti Gupta   +2 more
wiley   +1 more source

From entertainment to persuasion: how attitudes toward advertising shape responses to brand placement and television advertising. [PDF]

Front Psychol
Li L.
europepmc   +1 more source

The Algorithmic Well‐Being Paradox: When AI Decision Delegation Helps and Hurts Consumer Well‐Being

Psychology &Marketing, EarlyView.
ABSTRACT As generative AI increasingly shapes consumer decision‐making, its implications for consumer well‐being remain unclear. Existing research largely focuses on the trade‐off between algorithmic efficiency and autonomy loss. This research advances understanding by proposing the algorithmic well‐being paradox, whereby the same AI delegation can ...
Jingru Xu, Chunli Ji, Heng Chu, Catherine Prentice   +3 more
wiley   +1 more source

Effects of multisensory packaging on taste perception, emotional responses, and willingness to pay for chocolate. [PDF]

Sci Rep
Xiao S, Yu L, Meng Y, Raisamo R, Ziat M.
europepmc   +1 more source