Results 271 to 280 of about 554,746 (290)

Understanding Luxury Branding

Media Asia, 2011
Aarzoo Daswani, Varsha Jain
openaire   +1 more source

Luxury Brand Development

Marketing Review St. Gallen, 2012
openaire   +2 more sources

Fashion Marketing of Luxury Brands: Recent Research Issues and Contributions

Journal of Business Research, 2012
Eunju Ko, Carol M Megehee
exaly  

Values Associated With Luxury Brand Consumption and the Role of Gender

Journal of Business Research, 2017
Eric Tafani, Franck Vigneron, Elyette Roux   +2 more
exaly  

The Effect of a Limited-Edition Offer Following Brand Dilution on Consumer Attitudes Toward a Luxury Brand

Journal of Retailing and Consumer Services, 2017
Jacqueline Eastman, Hyunju Shin
exaly  

Why Do Consumers Buy Counterfeit Luxury Brands?

Journal of Marketing Research, 2009
Sankar Sen, Keith Wilcox
exaly  

Increasing Customer Equity of Luxury Fashion Brands Through Nurturing Consumer Attitude

Journal of Business Research, 2012
Kyung Hoon Kim, Eunju Ko
exaly  

Effect of a Brand Story Structure on Narrative Transportation and Perceived Brand Image of Luxury Hotels

Tourism Management, 2019
Kyungin Ryu, Susan Gordon, Xinran Lehto
exaly  

The Relationship Between Brand Equity and Firms’ Performance in Luxury Hotels and Chain Restaurants

Tourism Management, 2005
Woo Gon Kim, Hong-Bumm Kim
exaly  

Branding Luxury Travel

2022
openaire   +1 more source