Results 251 to 260 of about 2,380 (262)

Designing Luxury Brands

2018
openaire   +2 more sources

Luxury product to service brand extension and brand equity transfer

Journal of Retailing and Consumer Services, 2018
Jiseon Ahn, Hyowon Hyun
exaly  

Branding Luxury Travel

2022
openaire   +1 more source

Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry

Tourism Management, 2014
Jinsoo Hwang, Heesup Han
exaly  

LUXURY BRAND COMMUNICATION

2020
openaire   +1 more source

African Luxury Branding

2022
openaire   +1 more source

Branding in Fashion and Luxury

2009
Tim Jackson, David Shaw
openaire   +1 more source

Loyalty and luxury brands

Strategic Direction, 2013
openaire   +1 more source

LUXURY BRAND MANAGEMENT

2020
openaire   +1 more source

Luxury Brand Management

2012
openaire   +1 more source