Results 241 to 250 of about 2,380 (262)

Probing brand luxury: A multiple lens approach

Journal of Brand Management, 2012
Karen W Miller
exaly  

Luxury Brand Development

Marketing Review St. Gallen, 2012
openaire   +2 more sources

The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants

Tourism Management, 2005
Woo Gon Kim
exaly  

Effects of mergers and acquisitions on brand loyalty in luxury Brands: The moderating roles of luxury tier difference and social media

Journal of Business Research, 2020
exaly  

The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand

Journal of Retailing and Consumer Services, 2017
Jacqueline Eastman, Hyunju Shin
exaly  

Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands

European Journal of Marketing, 2012
Fang Liu, Dick Mizerski
exaly  

The anatomy of the luxury fashion brand

Journal of Brand Management, 2009
Christopher M Moore
exaly  

Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels

Tourism Management, 2019
Kyungin Ryu
exaly  

Applying consumer-based brand equity in luxury hotel branding

Journal of Business Research, 2017
Ian Phau, Matthew Liu, Ting-Hsiang Tseng   +2 more
exaly  

NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships

Journal of Business Research, 2019
Claudia Simões, Helena Nobre
exaly