The Impact of Social Media Marketing Activities on Consumer Inspiration, Food Pleasure, and Behavioral Intentions: Evidence from Dubai Chocolate. [PDF]
Hamarat H +5 more
europepmc +1 more source
Quantifying customer sentiment for automobile brand perception analysis using machine learning on Twitter. [PDF]
Mathew SS +3 more
europepmc +1 more source
BMW Is Powerful, Beemer Is Not: Nickname Branding Impairs Brand Performance. [PDF]
Zhang Z, Ye N, Thomson M.
europepmc +1 more source
<i>Letter:</i> A Strategic Path Forward for Hospice and Palliative Care Must Focus on Equity: A Response to Byock. [PDF]
Bullock K +3 more
europepmc +1 more source
Tobacco companies' creation of additional communication space: a content analysis of cigarette pack inserts and onserts. [PDF]
Spillane TE +4 more
europepmc +1 more source
Of Numbers and Frogs: Wending One's Way through the Mind Fields of Symbolic Interaction Identity
Symbolic Interaction, EarlyView.
Gary T. Marx
wiley +1 more source
Contributing Clarity by Examining Brand Luxury in the Fashion Market
Research relevant to the creation and development of luxury brands is a growing area in the literature. Offering insight, previous research also contributes evidence of a lack of clarity regarding a definition, operationalization, and measurement of ...
Karen W Miller
exaly +2 more sources
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In business, luxury can be seen as a pronounced ambition of those companies that cater to the market of highly affluential consumers. Luxury branding is the critical managerial tool to express the individual company’s interpretation of that ambition.
openaire +1 more source

