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Contributing Clarity by Examining Brand Luxury in the Fashion Market

open access: yesJournal of Business Research, 2012
Research relevant to the creation and development of luxury brands is a growing area in the literature. Offering insight, previous research also contributes evidence of a lack of clarity regarding a definition, operationalization, and measurement of ...
Karen W Miller
exaly   +2 more sources

Luxury Branding

2021
In business, luxury can be seen as a pronounced ambition of those companies that cater to the market of highly affluential consumers. Luxury branding is the critical managerial tool to express the individual company’s interpretation of that ambition.
openaire   +1 more source

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