Results 231 to 240 of about 2,380 (262)

Experiential Branding of Luxury

2019
Another essential component of the luxury experience strategy is the experiential branding of luxury products and services that are carriers of content, values, emotions, and experiences. Luxury houses can use this strategy to create an emotional luxury experience with a strong link connecting the customer to the luxury brand. The experiential branding
openaire   +1 more source

Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands

Journal of Retailing and Consumer Services, 2020
Sandra Maria Correia Loureiro, Jano Jiménez Barreto, Jaime Romero   +2 more
exaly  

The role of art infusion in enhancing pro-environmental luxury brand advertising

Journal of Retailing and Consumer Services, 2022
Park Thaichon, Sara Quach Thaichon, Felix Septianto   +2 more
exaly  

The role of brand coolness in the masstige co-branding of luxury and mass brands

Journal of Business Research, 2022
Satoko Suzuki
exaly  

Luxury fashion branding

Journal of Fashion Marketing and Management: An International Journal, 2013
Ian Phau, Min Teah
openaire   +1 more source

Contributing clarity by examining brand luxury in the fashion market

Journal of Business Research, 2012
Karen W Miller
exaly  

Understanding Luxury Branding

Media Asia, 2011
Aarzoo Daswani, Varsha Jain
openaire   +1 more source

Validating a scale to measure consumer’s luxury brand aspiration

Journal of Product and Brand Management, 2016
Sreejesh S, Abhigyan Sarkar
exaly  

Authenticity in luxury branding

2020
Felicitas Morhart, Lucia Malär
openaire   +1 more source

Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury

Journal of Business Research, 2017
Joelle Vanhamme, Catherine Janssen
exaly