Results 221 to 230 of about 2,380 (262)

Branding Principles in the Luxury Industry

2012
Over the years, the notion of luxury has changed. In the classical luxury of the eighteenth and nineteenth centuries, the focus was on the product; during the 1920s this focus shifted to the product’s creator. In the 1970s, luxury became dominated by the media – images and luxury became the brand.
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The influence of brand mimicry on luxury brands

Luxury Research J., 2016
This paper examines the influence of brand mimicry on perception of luxury and product evaluation of mimic brands. In addition, brand familiarity is postulated to be a mediator between perception of luxury and product evaluation. It is found that mimicry influences perception of luxury and product evaluation of the mimic brand.
Ian Phau, Min Teah
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Luxury co-branding

2023
Co-branding is used across a wide range of brands, from fast-moving consumer goods (FMCG) to electronics and even luxury collaborations. However, the outcomes of these collaborations are mixed, with some showing positive results while others have experienced challenges or setbacks.
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Globalization and Luxury Brands

The luxury industry has changed in established and emerging markets due to the globalization of luxury brands. While rising luxury businesses combine tradition with contemporary and embrace digital channels for reach, established luxury brands draw on their rich history and innovate to stay current.
Satrasala Triveshika, R. Sukanya
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Luxury Brands and Millennials: Understanding Millennial Consumers in the Contezt of Luxury Brands

2019
Recent and unconventional developments have taken place in the luxury industry in the branding context. A new generation is entering the luxury market and will soon become a consumer group spending more money than the other age groups. Given the subjectivity of the concept of luxury, it became key to understand the motivations and drivers of ...
Wassum, Sarah Andrea, Andreu Solà, Aida
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Luxury consumption and luxury brands

2017
Annamma Joy, Russell Belk, Rishi Bhardwaj   +2 more
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The Evolution of Luxury: Brand Management of Luxury Brands, Old and New

2017
Ph. D.
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Is it love or just like? Generation Z’s brand relationship with luxury

Journal of Product and Brand Management, 2022
Jacqueline Eastman, Hyunju Shin
exaly  

Luxury marketing : creating and branding luxuries

2007
Στη παρούσα εργασία γίνεται μία προσπάθεια προσέγγισης του luxury marketing, ξεκινώντας από την οριοθέτηση των βασικών εννοιών οι οποίες αποτελούν αντικείμενο μελέτης της εργασίας, κάνοντας μία προσπάθεια κατηγοριοποίησης των καταναλωτών luxury αλλά και των τύπων luxury, κάνοντας αναφορά στον ρόλο των media στο χτίσιμο ενός luxury brand, στις ρίζες των
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The effect of sustainable product innovation on the consumer–luxury brand relationship: The role of past identity salience

Journal of Business Research, 2022
Aurélie Hemonnet-Goujot, Aurélie Kessous   +1 more
exaly