Results 261 to 270 of about 554,746 (290)

The Role of Brand Coolness in the Masstige Co-Branding of Luxury and Mass Brands

Journal of Business Research, 2022
Satoko Suzuki
exaly  

Enhancing Brand Coolness Through Perceived Luxury Values: Insight From Luxury Fashion Brands

Journal of Retailing and Consumer Services, 2020
Sandra Loureiro, Jano Jiménez-Barreto, Jaime Romero   +2 more
exaly  

The Role of Art Infusion in Enhancing Pro-Environmental Luxury Brand Advertising

Journal of Retailing and Consumer Services, 2022
Park Thaichon, Sara Quach, Felix Septianto   +2 more
exaly  

“You Are Too Friendly!” The Negative Effects of Social Media Marketing on Value Perceptions of Luxury Fashion Brands

Journal of Business Research, 2020
Hyunjoo Im, Hye-Young Kim
exaly  

Is Luxury Just a Female Thing? The Role of Gender in Luxury Brand Consumption

Journal of Business Research, 2013
Karin Teichmann, Nicola E Stokburger-Sauer   +1 more
exaly  

Authenticity in luxury branding

2020
Felicitas Morhart, Lucia Malär
openaire   +1 more source

Co-Creating Value for Luxury Brands

Journal of Business Research, 2010
Caroline Tynan, Sally Mckechnie
exaly  

Effects of Mergers and Acquisitions on Brand Loyalty in Luxury Brands: The Moderating Roles of Luxury Tier Difference and Social Media

Journal of Business Research, 2020
Yerim Chung, Alex Jiyoung Kim
exaly  

Should Luxury Brands Say It Out Loud? Brand Conspicuousness and Consumer Perceptions of Responsible Luxury

Journal of Business Research, 2017
Joëlle Vanhamme, Catherine Janssen
exaly  

African Luxury Branding

2022
openaire   +1 more source