Results 71 to 80 of about 554,746 (290)
The analysis of the intention purchase customers of luxury brand by recognizing the effect marketing activities on the social media [PDF]
کاوشهای مدیریت بازرگانیIntroduction: Today, consumers' understanding of luxury brands is increasing, and gaining a better understanding of consumer behavior toward luxury brands is extremely important for building, managing and maintaining luxury brands.
Fatemeh Jamiri +2 more
doaj +1 more source
Luxury branding: a participação do design gráfico na conexão emocional entre as marcas de luxo e seus consumidores. estudo de caso: H. Stern [PDF]
, 2012 Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão, Programa de Pós-Graduação em Design e Expressão Gráfica, Florianópolis, 2010O luxo, quando ligado a marcas, é caracterizado por uma identidade forte, por ...
Santos, Claudia Polo dos
core
Business Strategy and the Environment, EarlyView.ABSTRACT As global environmental concerns intensify, firms are increasingly expected to embed environmental responsibility into their core strategies. However, uncertainty remains over whether eco‐friendly initiatives are economically rewarded, reflecting ambiguity in consumers' true environmental preferences.
Kimitaka Nishitani +6 more
wiley +1 more source
Luxury Brand Purchasing Intentions of Immigrants in the Australian Context
, 2022 This paper reports on results that aimed to examine the influence of ethnic identity on immigrant consumers' luxury brand purchase intention in their host country and investigate the moderating role of demographic variables on this relationship.
Sharif, Saif Ibn
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Marketers and policy makers have tried to bridge the green attitude–behavior gap through the use of pro‐environmental appeals using advertising to convey the “greenness” of their products. However, due to green‐feminine stereotyping, by focusing mainly on the green characteristics of the product, we may have alienated men, who, to safeguard ...
Agnieszka Chwialkowska +2 more
wiley +1 more source
The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands [PDF]
This paper analyzes the role of the brand concept (luxury vs. non-luxury) in the impact of step-down line extension on consumer-brand relationships. A before-and-after pseudo-experimental study conducted on the Internet among BMW and Peugeot buyers shows
E. Roux, P. Valette-Florence, F. Magnoni
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Business Strategy and the Environment, EarlyView.ABSTRACT Environmental management accounting (EMA) is increasingly recognised as essential for carbon governance, accountability and net zero transitions, yet research has overlooked how sustainability is negotiated within mission‐driven but commercially exposed service organisations such as private hospitals in developing economies, a sector often ...
M. M. Swalih, Ronita Ram, Edward Tew
wiley +1 more source
THE EFFECTS OF COUNTERFEIT ON LUXURY BRAND BUYING BEHAVIOR, IN TERMS OF CONSUMPTION EXPERIENCE [PDF]
A large number of studies on counterfeiting explore consumer behaviors in the consumption of counterfeit articles. But few of them consider luxury brand consumers and counterfeiting.
P. Valette-Florence, Siham Mourad
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Pro‐Organic by Design: Choice Architecture Shaping Online Organic Grocery Purchases
Business Strategy and the Environment, EarlyView.ABSTRACT Consumer uptake of organic food is shaped by both personal values and the way choices are structured in the retail environment. Unlike prior research, we here investigate how elements of supermarket choice architecture influence organic choices.
John Thøgersen +2 more
wiley +1 more source
Examining consumers’ luxury hotel stay repurchase intentions-incorporating a luxury hotel brand attachment variable into a luxury consumption value model [PDF]
, 2019 Purpose: Luxury consumption research has focused more on the consumers of goods than services, despite the trend that consumers are more interested in luxury services, such as luxury hospitality services, than ever before.
Chen, Annie; id_orcid +4 more
core +1 more source