Results 91 to 100 of about 554,746 (290)

When Sustainability Creates Rarity: A Configuration‐Based Account of Legitimacy and Differentiation in Consumer Choice

Business Strategy and the Environment, EarlyView.
ABSTRACT Sustainability initiatives often generate heterogeneous consumer responses, particularly in markets where environmental responsibility intersects with symbolic differentiation and competitive positioning. This research develops a configuration‐based account of sustainability strategy to explain when and how sustainability‐driven initiatives ...
Eun‐Jung Lee
wiley   +1 more source

Brand extensions into the hospitality industry by luxury fashion labels and national identity: the cases of Hotel Missoni Edinburgh and Maison Moschino [PDF]

, 2014
The luxury fashion industry is closely intertwined with the phenomenon of brand extension. Italian labels have been particularly active in this regard, consistently associating their name with a variety of products and extending into sectors that are ...
Dallabona, A
core  

Internal Marketing of Sustainability: Nonmanagerial Employees' Perspectives in the Hospitality Sector

Business Strategy and the Environment, EarlyView.
ABSTRACT Sustainable business practices are widely promoted in hospitality, yet a persistent gap persists between sustainability strategies and their implementation in daily operations. This study focuses on the sustainability strategy–implementation gap by examining how nonmanagerial employees, responsible for operational delivery, perceive and ...
Zivai Machaka Mare, Humeyra Dogru Dastan
wiley   +1 more source

The Price of Expectation: How Luxury Consumers React to Quality Crises

Asia Marketing Journal
This study investigated the mechanisms underlying consumer responses to quality crises in luxury brands and examined how these responses differ depending on consumers' prior luxury brand purchase experience.
Jeong Ah Yoo, Daye Hong, Yoon Hi Sung
doaj   +1 more source

Examining the impact of the 3Cs: Content, collaboration and customisation of social media marketing on luxury fashion brand perception [PDF]

The Retail and Marketing Review
The rise of the internet and digitalisation, interconnected global markets, increasing income levels, and heightened consumer awareness about global luxury brands have largely propelled the demand for luxury goods.
Dr Richa Misra, Ekta Aggarwal, Dr Chhavi Taneja   +2 more
doaj   +1 more source

Green Communication and Satisfaction of Employees and Customers in Vietnam Hospitality Outlets: Mediating and Moderating Roles of Resource Use and Training

Business Strategy and the Environment, EarlyView.
ABSTRACT This study examines how green communication influences customer and employee satisfaction in Vietnamese food and beverage outlets through the mediating role of perceived green resource use and the moderating role of green training. Data were collected from 399 respondents, including 161 employees and 238 customers across 60 outlets in Vietnam,
Trang Le‐Thu, Jung Woo Han, Seng Kiat Kok   +2 more
wiley   +1 more source

The Relational Aspects of Luxury Consumption in Brazil: The development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relationship Perception on Luxury Fashion Brands

BBR: Brazilian Business Review, 2019
The main objective of this article is to develop a scale to measure relationship perception among customers of luxury fashion brands in Brazil. We followed Churchill's (1979) and Rossiter's (2002) guidelines on scale development, emcompassing interviews ...
Fernanda Scussel, Gisela Demo
doaj   +1 more source

The Business of Luxury Brands: Luxury Car Brand Relationship

, 2016
The focus of this chapter is to provide scientific evidence of luxury businesses operating in a competitive global market, leading to further research opportunities within the involved companies. The aims of this chapter are to: (i) provide an overview of luxury brand businesses based on previous studies and secondary data; (ii) report on a study of ...
GIACOSA, Elisa, CULASSO, Francesca, Sandra Maria Correia Loureiro, Sandra MARIA CORREIA LOUREIRO   +3 more
openaire   +1 more source

Exploring Sustainability Reporting in the Fashion Industry Towards European Sustainability Reporting Standards: Evidence on ESRS Readiness

Business Strategy and the Environment, EarlyView.
ABSTRACT In recent years, companies have increasingly sought to strengthen their sustainability commitment and reporting practices, particularly in industries with significant environmental and social impacts, such as fashion. The completeness and quality of sustainability reporting are central to European policy.
Daniela Preite, Camilla Falivena, Emanuela Scarpellini   +2 more
wiley   +1 more source

Luxury brand equity and its role in luxury marketing and branding

Scientific Papers of Silesian University of Technology Organization and Management Series
Purpose: Today, the importance of luxury brands is growing. In this context, the aim of the study was to determine the extent to which the research area on luxury brand equity (LBE) has developed and the importance of this issue in luxury marketing and branding. Design/methodology/approach: Five steps – design, compilation, analysis, visualization, and
openaire   +1 more source