Results 81 to 90 of about 554,746 (290)

Brand addiction in the contexts of luxury and fast-fashion brands [PDF]

, 2020
Although research on consumer-brand relationship has gained increasing interest among scholars, little is known to date about its most intense form – brand addiction.
Mrad, M., El Khansa, Zeinab, Cui, C., Cui, Charles, Majdalani, Joelle, Khansa, Z. El, Majdalani, J., Mrad, Mona   +7 more
core   +1 more source

What Do We Know About Scope 3 Emissions in Small‐ and Medium‐Sized Enterprises? Mapping Current Knowledge and Advancing a Theory–Practice‐Oriented Framework

Business Strategy and the Environment, EarlyView.
ABSTRACT Although SMEs comprise over 90% of firms globally, research on their engagement with Scope 3 (value‐chain) greenhouse gas emissions remains limited. This PRISMA‐guided systematic review synthesises 49 SME‐relevant studies to develop a theory‐informed, practice‐oriented framework for more credible and sustained Scope 3 engagement.
Chidinma Uchendu, Okechukwu Okorie, Fatemeh Khosravi, Stuart Connop, Hebba Haddad, Mike Medas   +5 more
wiley   +1 more source

Creating a sustainable future: insights into brand marketing in the luxury fashion industry

Cogent Business & Management
This paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand marketing, specifically focusing on the luxury fashion industry.
Harpreet Kaur, Shruti Choudhary, Adarsh Manoj, Muskan Tyagi   +3 more
doaj   +1 more source

Visualizing ESG Signaling Through User‐Generated Content: A Strategic Foresight Framework for Symbolic Legitimacy in Hospitality Branding

Business Strategy and the Environment, EarlyView.
ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham, Pabitra Mitra, Sujoy Bhattacharya   +2 more
wiley   +1 more source

Beyond Revenge Spending: Exploring the Role of Loneliness and Online Brand Equity in Sustained Luxury Consumption Among Asian MZ Adults

Asia Marketing Journal
This study examines the relationship between loneliness, online brand equity, and luxury purchase intentions among Asian MZ adults. While prior research attributed the surge in luxury purchases during COVID-19 to "revenge spending'' aimed at alleviating ...
Sukyoung Kang, Sanghee Kim
doaj   +1 more source

Refinement of the brand luxury index

, 2011
The market for luxury brands has been growing substantially over the last two decades with companies reporting record sales of up to €20 million in 2009.
Miller, Kenneth E., Stegemann, Nicole (R8637), Denize, Sara M. (R11661)   +2 more
core  

Issue Construals and Corporate Water Stewardship

Business Strategy and the Environment, EarlyView.
ABSTRACT In the face of mounting environmental and social pressures, the importance of responsible corporate water stewardship (CWS) should be evident, yet not all businesses are taking water management issues seriously. The aim of this study is to explore why differences in CWS persist, especially within industries facing similar resource challenges ...
Daina Mazutis, Mohamed Chelli, Sharon OSullivan, Katherine Hanly   +3 more
wiley   +1 more source

Self‐Transcendence and Self‐Enhancement Values as Drivers of Eco‐Travel Behavior. Implications for Business Strategies for Eco‐Tourism Sector

Business Strategy and the Environment, EarlyView.
ABSTRACT Ecotourism encourages environmentally friendly travel; however, little is known about the underlying value systems influencing travelers' choices and actions. This study uses a mixed‐method methodology that combines post hoc qualitative analysis with a large‐scale quantitative survey to examine the influence of multiple value dimensions on ...
Yuemeng Ge, Zhi Li, Naman Sreen, Rsha Alghafes, Mai Nguyen   +4 more
wiley   +1 more source

Brazil and the new luxury: an analysis of the consumption and creation of luxury apparel and accessories in Brazil

, 2014
This research investigates how a rising nation’s consumers and producers are defining their relationship with luxury apparel and accessories. In the context of these products it seeks to identify the core attributes required to merit the luxury ...
Galsworthy, Antony
core   +1 more source

When a luxury brand bursts: Modelling the social media viral effects of negative stereotypes adoption leading to brand hate. [PDF]

J Bus Res, 2021
Pantano E.
europepmc   +1 more source