Results 91 to 100 of about 3,795 (206)
Neuromarketing as a Basis for Online Research
Croatian Journal of Education - Hrvatski časopis za odgoj i obrazovanje, 2012 Abstract This paper describes the field of neuromarketing and its development. It explains the principles of research using brain scanning technologies and what informations it is possible to find out by that research. It is clarified how it is used in marketing field especially in marketing research in particular for commercial purposes.
openaire +2 more sources
Using eye-tracking technology in Neuromarketing. [PDF]
Rom J Ophthalmol, 2023 Gheorghe CM, Purcărea VL, Gheorghe IR.
europepmc +1 more source
On the Use of EEG or MEG Brain Imaging Tools in Neuromarketing Research
, 2011 Giovanni Vecchiato +11 more
openalex +1 more source
Influence of Price and Quality to Customer Satisfaction: Neuromarketing Approach
, 2011 Aurimas Dapkevičius, Borisas Melnikas
openalex +2 more sources
, 2014 En este trabajo se aborda una investigación sobre la evolución del neuromarketing y su aplicación. Para ello hemos elegido una herramienta, llamada Sociograph y las hemos aplicado frente a un estímulo para hallar los niveles de emoción y atención. Elegimos un discurso político y ver la influencia que juega la música en dichos niveles.
openaire +1 more source
Exploring global trends and future directions in advertising research: A focus on consumer behavior. [PDF]
Curr Psychol, 2023 Alsharif AH +3 more
europepmc +1 more source
Neuromarketing: Consideraciones teóricas y herramientas de medición [PDF]
, 2020 Raquel Tinoco-Egas +2 more
openalex +1 more source
The Influence of Tourist Attraction Type on Product Price Perception and Neural Mechanism in Tourism Consumption: An ERP Study. [PDF]
Psychol Res Behav Manag, 2023 Wei Q +6 more
europepmc +1 more source
Analitical Approach to Neuromarketing as a Business Strategy
, 2013 Asela A. Burgos-Campero +1 more
openalex +1 more source