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NEUROMARKETING – GETTING INSIDE THE CUSTOMER’S MIND [PDF]
Neuromarketing is a relatively new concept which has developed as a consequence of accepting, by an increasing number of persons, the idea that there isn’t an objective reality and that the entire world is actually inside our mind, it is the sum of our ...
Maniu Andreea Ioana +3 more
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Amfiteatru Economic, 2014 A key challenge in the 21st century is identifying how to satisfy consumers’ needs in the best manner possible, whilst ensuring companies’ financial profitability. Scientists play a major role in achieving this goal, as research methods, techniques and
Nicolae Al. Pop +2 more
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The Development of Neuromarketing Research on Russian Market
Вестник Российского экономического университета имени Г. В. ПлехановаStudying customer behavior has always been one of the most popular trends of marketing research. Scientists were eager to get answers to the questions: how customer makes a decision about a purchase, what drives and motivates him/her and they always ...
A. L. Beloborodova
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Propuesta de neuromarketing en valores Bancolombia [PDF]
, 2011 Actualmente el Marketing a desarrollado conjuntamente con las neurociencia una técnica llamada Neuromarketing, la cual explora el cerebro humano para resolver interrogantes que lleven a las organizaciones a conocer más a profundidad al ser humano, sus ...
Castaño Herrera, Catalina +1 more
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EMOEYE: DEEP LEARNING ALGORITHM FOR EMOTION DETECTION IN EYE-TRACKING AND BIOMETRICS DATA
IBRO Neuroscience Reports, 2023 Ekaterina Ivanina +2 more
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El neuromarketing en el posicionamiento del sector hotelero en Villahermosa, Tabasco
Investigación ValdizanaEl artículo describe el nivel de influencia del neuromarketing en el posicionamiento de los hoteles de Villahermosa Tabasco; el neuromarketing es una herramienta que ha tomado relevancia y se ha convertido en una de las más utilizadas por las empresas ...
Danna P. Toledo-Sánchez +1 more
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How to measure video-ads effectiveness: A multi-tools neuromarketing case study [PDF]
Marketing (Beograd. 1991)Advances in state-of-the-art technologies and the rise of interdisciplinary sciences have transformed multiple aspects of human life. In recent years, among various disciplines, neuroscience and artificial intelligence (AI) have had the most profound ...
Mohammadi Moohan, Paslari Payam
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Neuromarketing Entendiendo la mente del cosumidor basado en el neuromarketing para incrementar las ventas en los supermercados del Ecuador. [PDF]
, 2013 Over the last years the new discoveries of neuroscience have influenced in many aspects including marketing. Having an indepth knowledge of the brain, companies, brands, and products have changed their way to be recognized.
Coronel Dávalos, Daniela +1 more
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A Bibliometric Analysis on the state of the art of Neuromarketing research in Web of Science
GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología, 2022 Neuromarketing is an ever-evolving field and as such it is important to have an image on where we stand today regarding research about it. In order to study the state of the art of neuromarketing research in Web of Science, we carried out a bibliometric ...
Luis Camilo Ortigueira-Sánchez +1 more
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