Video design adaptation to youtube advertising formats [PDF]
, 2017 Este trabajo en curso analiza cómo diferentes diseños publicitarios en términos de arousal (intensidad emocional) pueden contribuir a mejorar la efectividad de la video publicidad online.
Belanche Gracia, Daniel +3 more
core
Refuting Neuroscience Misconceptions to Enhance Research Policy in Neuromarketing
, 2023 Melika Husić-Mehmedović +3 more
openalex +1 more source
EEG-based Consumer Neuroscience and Neuromarketing Dataset
, 2023 Aroa Costa-Feito +3 more
openalex +2 more sources
An Adaptive Machine Learning Methodology Applied to Neuromarketing Analysis: Prediction of Consumer Behaviour Regarding the Key Elements of the Packaging Design of an Educational Toy [PDF]
, 2020 David Juárez Varón +3 more
openalex +1 more source
EEG Signal Processing Techniques and Applications. [PDF]
Sensors (Basel), 2023 Zhao Y, He F, Guo Y.
europepmc +1 more source
A Sparse Representation Classification Scheme for the Recognition of Affective and Cognitive Brain Processes in Neuromarketing. [PDF]
Sensors (Basel), 2023 Oikonomou VP +4 more
europepmc +1 more source
Current Trends in the Application of EEG in Neuromarketing: A Bibliometric Analysis
, 2022 Ahmed H. Alsharif +4 more
openalex +2 more sources
Técnicas de neuromarketing aplicadas en un email publicitario
, 2018 Pablo Vidal Fernández +1 more
openalex +1 more source
A hybrid neuromarketing approach exploiting EEG graph signal processing and gaze dynamic patterning. [PDF]
Brain InformKalaganis FP +5 more
europepmc +1 more source