Machine learning-based viewers' preference prediction on social awareness advertisements using EEG. [PDF]
Front Hum NeurosciIshtiaque F +9 more
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A Sparse Representation Classification Scheme for the Recognition of Affective and Cognitive Brain Processes in Neuromarketing. [PDF]
Sensors (Basel), 2023 Oikonomou VP +4 more
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What are You Thinking? Who Has the Right to Know?:Brain Imaging and its Impact on Society [PDF]
, 2010 Haley, Jane +6 more
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Willingness Towards and Associated Factors in Receiving COVID-19 Vaccination During and After the Pandemic. [PDF]
Vaccines (Basel)Chan PS, Wang Z.
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Using eye-tracking technology in Neuromarketing. [PDF]
Rom J Ophthalmol, 2023 Gheorghe CM, Purcărea VL, Gheorghe IR.
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Analysis of consumer purchase intentions using functional near-infrared spectroscopy(fNIRS): A neuromarketing study on the aesthetic packaging of Korean red ginseng products. [PDF]
PLoS OneBak S, Shin J, Kim D, Kim S.
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Exploring global trends and future directions in advertising research: A focus on consumer behavior. [PDF]
Curr Psychol, 2023 Alsharif AH +3 more
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Neuroscientific Analysis of Logo Design: Implications for Luxury Brand Marketing. [PDF]
Behav Sci (Basel)Šola HM, Khawaja S, Qureshi FH.
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A Bibliometric Analysis of the Trends and Impact of Neuromarketing Research: Peering Into the Consumer Brain. [PDF]
CureusS L +5 more
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A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research. [PDF]
Brain Inform, 2022 Byrne A +3 more
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