Video design adaptation to youtube advertising formats [PDF]
, 2017 Este trabajo en curso analiza cómo diferentes diseños publicitarios en términos de arousal (intensidad emocional) pueden contribuir a mejorar la efectividad de la video publicidad online.
Belanche Gracia, Daniel +3 more
core
Unveiling the Gen Z Consumer Retention on the Shopee Platform: A Neuromarketing Perspective [PDF]
Suryo Hadi Wira Prabowo +4 more
openalex +1 more source
A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing
, 2023 Ahmed H. Alsharif +2 more
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NEUROMARKETING ET NEUROSCIENCES AU SERVICE DES PUBLICITAIRES : QUESTIONNEMENTS ETHIQUES
, 2010 Le neuromarketing et les neurosciences au service des publicitaires soulèvent immanquablement des questions éthiques relatives aux finalités de cette nouvelle discipline mais également aux moyens utilisés.
Courbet, Didier
core +1 more source
Marketing Manipulation: The Ethical Dilemma of Neuromarketing
Andrews, Dominic
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Unraveling neural pathways of political engagement: bridging neuromarketing and political science for understanding voter behavior and political leader perception. [PDF]
Front Hum Neurosci, 2023 Çakar T, Filiz G.
europepmc +1 more source
Neuromarketing Neuromarketing y el estudio del consumidor [PDF]
, 2019 Los estudios realizados sobre el neuromarketing han dado sus resultados, presentando así un análisis detallado del neuromarketing y el estudio del consumidor. El presente seminario de graduación tiene como objetivo principal analizar la importancia del neuromarketing en el estudio del consumidor, determinando el concepto del marketing y el concepto de ...
openaire
Like/Dislike Prediction for Sport Shoes With Electroencephalography: An Application of Neuromarketing [PDF]
, 2022 Li Zeng +4 more
openalex +1 more source
Técnicas de neuromarketing aplicadas en un email publicitario
, 2018 Pablo Vidal Fernández +1 more
openalex +1 more source
Identifying customer preferences through the eye-tracking in travel websites focusing on neuromarketing [PDF]
, 2023 Ju-Yeon Kim, Mi Jeong Kim
openalex +1 more source