A hybrid neuromarketing approach exploiting EEG graph signal processing and gaze dynamic patterning. [PDF]
Brain InformKalaganis FP +5 more
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Neural Signatures of Emotion: EEG-based Insights into Love and Excitement in Advertising. [PDF]
Ann NeurosciTs S, Gupta SK, Laishram L.
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The Role of Emotions in Consumer Brand Loyalty: A Neuromarketing Approach
Apoorv Awasthi +13 more
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Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages. [PDF]
Front NeuroergonGupta R, Kapoor AP, Verma HV.
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EEG Signal Processing Techniques and Applications. [PDF]
Sensors (Basel), 2023 Zhao Y, He F, Guo Y.
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Editorial: Machine-learning/deep-learning methods in neuromarketing and consumer neuroscience. [PDF]
Front Hum NeurosciBilucaglia M +5 more
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A Sparse Representation Classification Scheme for the Recognition of Affective and Cognitive Brain Processes in Neuromarketing. [PDF]
Sensors (Basel), 2023 Oikonomou VP +4 more
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DeePay: Deep Learning Decodes EEG to Predict Consumer’s Willingness to Pay for Neuromarketing
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Machine learning-based viewers' preference prediction on social awareness advertisements using EEG. [PDF]
Front Hum NeurosciIshtiaque F +9 more
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