Results 131 to 140 of about 18,116 (209)

Using eye-tracking technology in Neuromarketing. [PDF]

Rom J Ophthalmol, 2023
Gheorghe CM, Purcărea VL, Gheorghe IR.
europepmc   +1 more source

NEUROMARKETING [PDF]

, 2011
Shpunov A.
core  

Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages. [PDF]

Front Neuroergon
Gupta R, Kapoor AP, Verma HV.
europepmc   +1 more source

Exploring global trends and future directions in advertising research: A focus on consumer behavior. [PDF]

Curr Psychol, 2023
Alsharif AH, Salleh NZM, Alrawad M, Lutfi A.   +3 more
europepmc   +1 more source

NEUROMARKETING [PDF]

, 2014
Melnik, A., Milutina, J.
core  

Editorial: Machine-learning/deep-learning methods in neuromarketing and consumer neuroscience. [PDF]

Front Hum Neurosci
Bilucaglia M, Mainardi L, Ramsøy TZ, Zak PJ, Zito M, Russo V.   +5 more
europepmc   +1 more source

Machine learning-based viewers' preference prediction on social awareness advertisements using EEG. [PDF]

Front Hum Neurosci
Ishtiaque F, Miya MTI, Mashrur FR, Rahman KM, Vaidyanathan R, Anwar SF, Sarker F, Ali NA, Tat HH, Mamun KA.   +9 more
europepmc   +1 more source

Neuromarketing: A Competitive Advantage for the Financial Sector

, 2019
Diana Margarita Quintero-Martínez, Jaqueline Adriana Soto Arias   +1 more
openalex   +2 more sources

PAMELA-CL: Partition Membership Based on Lazy Classifier for Neuromarketing

, 2020
Intan Nurma Yulita, Asep Sholahuddin, Emilliano, Dessy Novita   +3 more
openalex   +1 more source

Analysis of consumer purchase intentions using functional near-infrared spectroscopy(fNIRS): A neuromarketing study on the aesthetic packaging of Korean red ginseng products. [PDF]

PLoS One
Bak S, Shin J, Kim D, Kim S.
europepmc   +1 more source