, 2017 GOODBYE, THE TRADITIONAL MARKETING! HELLO, NEUROMARKETING! How many times have you been to the mall and you bought a product that you had no intention to buy in the first place? How many times have you bought the same product because you find a specific brand to be great? Do you know why Mini Cooper was more desirable than Ferrari in 2002?
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, 2015 Luis‐Alberto Casado‐Aranda
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Front Hum Neurosci, 2023 Çakar T, Filiz G.
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LA RELACIÓN ENTRE LEALTAD Y SATISFACCIÓN DE CLIENTES: EL APORTE DEL NEUROMARKETING AL DEBATE
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El uso del neuromarketing y del marketing sensorial en los eventos: un estudio de caso
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Aspectos bibliográficos que relacionam o Neuromarketing como um instrumento de análise do design de embalagem [PDF]
, 2016 Rafael Teixeira Locks +2 more
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Fundamentos del neuromarketing desde la neurociencia del consumidor para la generación de confianza
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A Sparse Representation Classification Scheme for the Recognition of Affective and Cognitive Brain Processes in Neuromarketing. [PDF]
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