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Bibliometric-Based Evaluation of the Neuromarketing Research Trend: 2010–2021 [PDF]
Frontiers in Psychology, 2022 Neuromarketing has become a new and important topic in the field of marketing in recent years. Consumer behavior research has received increasing attention.
Zeren Zhu +10 more
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Methods and techniques of neuromarketing research [PDF]
Marketing (Beograd. 1991), 2021 Advances in the development of neuromarketing research methods and techniques, over the past two decades, have enabled their application not only for scientific purposes, but also for commercial purposes of researching consumer behavior.
Lukić Darko
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Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising [PDF]
Frontiers in Psychology, 2023 This paper presents an innovative research project that aims to study the emotional factors influencing decision-making elicited by infomercials, a powerful sales technique that uses emotional communication to engage viewers, capture attention, and build
Vincenzo Russo +11 more
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NEUROMARKETING IN MARKET RESEARCH [PDF]
Interdisciplinary Description of Complex Systems, 2016 Neuromarketing is a fairly new discipline that combines behavioural psychology, economics and consumer neuroscience. With the help of different techniques, such as functional magnetic resonance, electroencephalography, positron emission tomography, eye ...
Dijana Ćosić
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Limiting Aspects of Neuromarketing Research
Mednarodno Inovativno Poslovanje, 2019 Marketing specialists, marketing academics and neurologists define more effective strategic approaches for communication with modern consumers through neuromarketing.
Milica Slijepčević +2 more
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Accessing Neuromarketing Scientific Performance: Research Gaps and Emerging Topics [PDF]
Behavioral Sciences, 2022 (1) Background: Using neuroscience to understand and influence consumer behavior often leads to ethical controversy. Thus, it is necessary to demystify the use of neuroscience for marketing purposes; the present paper, by accessing the worldwide academic
Lucília Cardoso +5 more
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Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages [PDF]
Frontiers in NeuroergonomicsThe application of neurophysiological techniques in marketing and consumer research has seen substantial growth in recent years. This review provides a comprehensive overview of how neuroscience has been integrated into consumer behavior research ...
Raveena Gupta +2 more
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Perspectives and Limitations of Neuromarketing Research Methods
Управленческие науки, 2019 In the modern world consumers are overwhelmed with advertising messages and competition among advertisers is becoming harder. That is why there is a need to develop effective marketing messages that will affect people subconsciousness.
A. Yu. Nedelko
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The Development of Neuromarketing Research on Russian Market
Вестник Российского экономического университета имени Г. В. ПлехановаStudying customer behavior has always been one of the most popular trends of marketing research. Scientists were eager to get answers to the questions: how customer makes a decision about a purchase, what drives and motivates him/her and they always ...
A. L. Beloborodova
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A systematic review on EEG-based neuromarketing: recent trends and analyzing techniques [PDF]
Brain InformaticsNeuromarketing is an emerging research field that aims to understand consumers’ decision-making processes when choosing which product to buy. This information is highly sought after by businesses looking to improve their marketing strategies by ...
Md. Fazlul Karim Khondakar +6 more
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