A hybrid neuromarketing approach exploiting EEG graph signal processing and gaze dynamic patterning. [PDF]
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Unraveling neural pathways of political engagement: bridging neuromarketing and political science for understanding voter behavior and political leader perception. [PDF]
Front Hum Neurosci, 2023 Çakar T, Filiz G.
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Neural Signatures of Emotion: EEG-based Insights into Love and Excitement in Advertising. [PDF]
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Willingness Towards and Associated Factors in Receiving COVID-19 Vaccination During and After the Pandemic. [PDF]
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EEG Signal Processing Techniques and Applications. [PDF]
Sensors (Basel), 2023 Zhao Y, He F, Guo Y.
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Editorial: Machine-learning/deep-learning methods in neuromarketing and consumer neuroscience. [PDF]
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A Sparse Representation Classification Scheme for the Recognition of Affective and Cognitive Brain Processes in Neuromarketing. [PDF]
Sensors (Basel), 2023 Oikonomou VP +4 more
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Machine learning-based viewers' preference prediction on social awareness advertisements using EEG. [PDF]
Front Hum NeurosciIshtiaque F +9 more
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Exploring global trends and future directions in advertising research: A focus on consumer behavior. [PDF]
Curr Psychol, 2023 Alsharif AH +3 more
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Analysis of consumer purchase intentions using functional near-infrared spectroscopy(fNIRS): A neuromarketing study on the aesthetic packaging of Korean red ginseng products. [PDF]
PLoS OneBak S, Shin J, Kim D, Kim S.
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