Results 121 to 130 of about 877 (176)

Neuromarketing Research of Advertising Effectiveness ‒ Examples of Application [PDF]

Marketing i Zarządzanie, 2017
openaire   +1 more source

Gender Selection Dilemma in Fast Moving Consumer Goods (FMCG) Advertising: Insights from Eye- Tracking Research. [PDF]

J Eye Mov Res
Sinha M, Misra M, Mishra S.
europepmc   +1 more source

A Study of Reliability and Validity of Constructs of Neuromarketing Among Indian Consumers. [PDF]

Ann Neurosci
Traymbak S, Shukla A, Dutta M.
europepmc   +1 more source

Electroencephalography-based neural indicators of texture preference for cosmetic formulations. [PDF]

Front Neurosci
Cheon HR, Kwon G, Kim Y, Kim H, Lee HK, Shin JH, Yu J, Hwang HJ.   +7 more
europepmc   +1 more source

Neurophysiological study of consumer emotional reactions in a simulated multisensory retail environment. [PDF]

Front Hum Neurosci
Eremenko J, Kosonogov V, Aksiotis V, Moiseeva V, Obukhova A, Godovanets A, Zinchenko O, Klucharev V, Shestakova A.   +8 more
europepmc   +1 more source

The influence of national origin cues in HPV vaccination advertising: An eye-tracking study of visual attention and vaccine perception using quantitative and qualitative analysis. [PDF]

Hum Vaccin Immunother
Hana Frade JL, de Moura Engracia Giraldi J, Porat T.   +2 more
europepmc   +1 more source

Exploiting adaptive neuro-fuzzy inference systems for cognitive patterns in multimodal brain signal analysis. [PDF]

Sci Rep
Thamaraimanalan T, Gopal D, Vignesh S, Kishore Kumar K.   +3 more
europepmc   +1 more source

Effects of multisensory packaging on taste perception, emotional responses, and willingness to pay for chocolate. [PDF]

Sci Rep
Xiao S, Yu L, Meng Y, Raisamo R, Ziat M.
europepmc   +1 more source

Tackling the possibility of extracting a brain digital fingerprint based on personal hobbies predilection. [PDF]

Front Neurosci
Andronache C, Curǎvale D, Nicolae IE, Neacşu AA, Nicolae G, Ivanovici M.   +5 more
europepmc   +1 more source