Results 11 to 20 of about 877 (176)
I DARE: IULM Dataset of Affective Responses [PDF]
Frontiers in Human NeuroscienceMarco Bilucaglia +11 more
doaj +2 more sources
Frontiers in Communication, 2021 Background: Globalization and technological progress has changed the relationships among fisheries, society and markets. The industrial primacy has led, among others, to the marginalization of fishermen and the deletion of local culture.
Vincenzo Russo +9 more
doaj +1 more source
What Do You Need to Know? A Systematic Review and Research Agenda on Neuromarketing Discipline
Journal of Theoretical and Applied Electronic Commerce Research, 2023 The neuromarketing phenomenon has led to a makeover in the marketing area, and its application in the business world has generated a better insight into understanding diverse consumer behavior.
Prakash Singh +2 more
doaj +1 more source
Foods, 2021 Over the years, the territorial origins of agri-food products have become a consolidated marketing model which stand as an alternative to mass production.
Vincenzo Russo +7 more
doaj +1 more source
USE OF NEUROMARKETING TOOLS DURING THE PANDEMIC
Three Seas Economic Journal, 2022 This work determines the current state of research and its results in the field of neuromarketing and artificial intelligence, the attitude and awareness of society to the concepts, results, advantages and disadvantages.
Tetiana Yanchuk, Olga Fedchenko
doaj +1 more source
Job Assessment Through Bioelectrical Measures: A Neuromanagement Perspective
Frontiers in Psychology, 2021 During recruitment, human resource departments face two challenges: finding the right people for the job and attracting talent. Therefore, the hiring process requires both the ability to communicate a good company brand image and to understand the ...
Margherita Zito +9 more
doaj +1 more source
CONSUMER EMOTION – A NEUROMARKETING RESEARCH
International Journal of Education, Psychology and Counseling, 2022 We are exposed to over 2000 ads throughout our lives, the average adult can recognize thousands of brands, 700 new products are being offered daily to consumers, two million brands are competing for us, children are exposed today to 40,000 publicities each year and can recognize logos at 18 months.
Nik Nur Azhani Anuar, Salmi Mohd Isa
openaire +1 more source
Neuromarketing: A bibliometric perspective of the field
Business Review, 2023 With an increase in studies relating to consumer perceptions, behaviors, cognition and potential markets, researchers are trying to understand the science of neuromarketing and the copious possibilities it puts forth.
Saniya Fayaz , Raja Rub Nawaz
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Unveiling Neuromarketing and Its Research Methodology
Encyclopedia, 2022 Neuromarketing is the union of cognitive psychology, which studies mental processes, neurology and neurophysiology, which study the functioning and responses of the brain and body physiology to external stimuli, and marketing, which studies valuable exchanges, to explain marketing effects on customers’ and consumers’ behaviours and on buying and ...
Marcelo Royo-Vela, Ákos Varga
openaire +3 more sources
DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing
Frontiers in Human Neuroscience, 2023 There is an increasing demand within consumer-neuroscience (or neuromarketing) for objective neural measures to quantify consumers’ subjective valuations and predict responses to marketing campaigns.
Adam Hakim +4 more
doaj +1 more source