Results 21 to 30 of about 877 (176)

A Bibliometric Analysis on the state of the art of Neuromarketing research in Web of Science

GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología, 2021
Neuromarketing is an ever-evolving field and as such it is important to have an image on where we stand today regarding research about it. In order to study the state of the art of neuromarketing research in Web of Science, we carried out a bibliometric
Luis Camilo Ortigueira-Sánchez, Santiago Luis Risco-Martínez   +1 more
doaj   +1 more source

Neuromarketing readiness in Malaysia: Where are we now? [PDF]

Journal of International Business, Economics and Entrepreneurship
In the race to forecast consumer behaviours and purchase patterns, a culmination of new ideas, theories, and research is brought forth and used. One such contemporary study on consumer behaviour is the subject of neuromarketing.
Azrin Ali, Lennora Putit, Azlin Shafinaz Mohamad Arshad, Yasmin Kamall Khan, Heny Hendryati   +4 more
doaj   +2 more sources

Neuromarketing: history, trends and future development

Інтегровані комунікації, 2017
The article attempts to classify partially and to analyse the main types and methods of neuromarketing research, and also considers the possibilities of development of neuromarketing in Ukraine.
Sofia Kurban
doaj   +1 more source

NEUROMARKETING IN INTERNATIONAL COMMERCIAL LAW [PDF]

Challenges of the Knowledge Society, 2021
Commercial advertising is absolutely necessary for traders who promote their products and services in order to attract consumers and to succeed on the market at the expense of their competitors.
Carmen Tamara UNGUREANU, Aura Elena AMIRONESEI   +1 more
doaj  

Neuromarketing: Marketing research in the new millennium

Neuroscience Research Notes, 2021
Neuromarketing (NM) uses neuroscience tools, for example, but not limited to functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) to study, explore, analyze, and explain the neural correlates of consumer’s behavior (i.e., decision-making processes), the cognitive processes (i.e., attention and memory) and emotional processes (i.
Ahmed H. Alsharif, Nor Zafir Md Salleh, Rohaizat Baharun   +2 more
openaire   +2 more sources

Relative importance of neuromarketing in support of banking service users [PDF]

Marketing (Beograd. 1991), 2022
Neuromarketing is one of the newer tools that banks are increasingly using in their marketing in order to fight for a larger number of their clients. Responses provided by 99 entrepreneurs in the Summer of 2020 regarding the role of neuromarketing in ...
Slijepčević Milica, Popović-Šević Nevenka, Radojević Ivana, Šević Aleksandar   +3 more
doaj   +1 more source

NEUROMARKETING RESEARCH TECHNOLOGIES: TOOLS AND METHODOLOGY

Vestnik of Polotsk State University Part D Economic and legal sciences, 2023
The article deals with neuromarketing research which is a new methodological area in the system of contemporary approaches in the sphere of marketing information collection and analysis. The author considers the parameters that must be studied when conducting neuromarketing research, which are used by specialists to determine the emotional reactions of
openaire   +1 more source

Enjoy it! Cosmetic try-on apps and augmented reality, the impact of enjoyment, informativeness and ease of use

Frontiers in Virtual Reality
Virtual Try-On cosmetics apps based on Augmented Reality (AR) technology can improve both consumer product evaluation and purchase decisions, while also supporting companies’ marketing strategies. This study explores the factors influencing the use of AR-
V. Micheletto, S. Accardi, A. Fici, A. Fici, F. Piccoli, C. Rossi, M. Bilucaglia, V. Russo, V. Russo, M. Zito, M. Zito   +10 more
doaj   +1 more source

A Bibliometric Analysis on the state of the art of Neuromarketing research in Web of Science

GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología, 2022
Neuromarketing is an ever-evolving field and as such it is important to have an image on where we stand today regarding research about it. In order to study the state of the art of neuromarketing research in Web of Science, we carried out a bibliometric ...
Luis Camilo Ortigueira-Sánchez, Santiago Luis Risco-Martínez   +1 more
doaj   +2 more sources

THEORETICAL AND PRACTICAL ASPECTS OF INTRODUCING INNOVATIONS IN THE ENTERPRISE'S MARKETING ACTIVITY

Сучасний стан наукових досліджень та технологій в промисловості, 2020
The subject of this study is a new direction in the marketing activities of the enterprise - neuromarketing, which uses the latest developments in the field of psychology, neurobiology and behavioral economics in the analysis of consumer behavior.
Liudmyla Sokolova, Ganna Veriasova, Maryna Zinchenko   +2 more
doaj   +1 more source