Results 31 to 40 of about 877 (176)

NEUROMARKETING TOOLS: ETHICAL SIDE OF INFLUENCE ON CONSUMER BEHAVIORAL REACTIONS

Наука Красноярья
Despite the growing popularity of neuromarketing, its use faces certain problems. First of all, consumers and society have concerns about the ethical component of neuromarketing and the possibility of its use to manipulate consumer behavior. In addition,
Veronika R. Akaeva, Nyria G. Hametova
doaj   +1 more source

Cognitive Overload and Emotional Arousal: Why Gambling Content Marketing Appeals to Children and Resists Established Educational Interventions

Psychology &Marketing, EarlyView.
ABSTRACT Increased social media gambling advertising raises concerns about its strong appeal to children and its role in gambling‐related harm. This study examines whether gambling content marketing is more emotionally appealing and less recognizable as advertising than conventional social media gambling ads, and whether a widely used UK school‐based ...
Raffaello Rossi, Edoardo Tozzi, Agnes Nairn   +2 more
wiley   +1 more source

Survey‐Based Research for Creativity and Innovation Management: Review and Recommendations

Creativity and Innovation Management, EarlyView.
ABSTRACT Survey methodology remains a widely used data collection method in creativity and innovation management studies. However, evolving technological advancements and methodological challenges necessitate a reassessment of best practices to benefit the most from it.
Marco Mismetti, Cristina Bettinelli, Paola Rovelli   +2 more
wiley   +1 more source

Guidelines for Scale Development and Validation

Journal of Consumer Behaviour, Volume 25, Issue 2, Page 953-973, March 2026.
ABSTRACT Scales, serving as measurement instruments composed of carefully designed items intended to capture latent constructs, play a critical role in advancing consumer theory and marketing practice. Yet, developing and validating scales poses a formidable challenge due to the diverse methods required to ensure rigor and robustness.
Weng Marc Lim, Puja Khatri, Atul Shiva, Vidushi Dabas   +3 more
wiley   +1 more source

Neurotechnology Governance in the United States: Gaps and Opportunities

Bioethics, Volume 40, Issue 2, Page 225-235, February 2026.
ABSTRACT Neuroscience's accelerating advances have reached a pivotal point in the study of the human brain, including neurotechnologies capable of recording large amounts of data and acting with greater precision. However, the use of neurotechnology has raised a number of ethical, legal, and social implications (ELSI).
Laura Y. Cabrera, Nia Evereteze, Emily G. Shank, Jennifer K. Wagner, Michele Mekel, Jennifer B. McCormick, Megan S. Wright   +6 more
wiley   +1 more source

The Contributions of Neuromarketing in Marketing Research

Journal of Management Research, 2013
Significant advances in neuroscience in the last couple of decades are finally bringing us closer to a place we have never been before inside the human mind. Research is able to measure brain movement and emotions to see how brain works. Conventional marketing tools have proven to be limited when testing human subjects and have frequently been ...
Khalid Ait Hammou, Md Hasan Galib, Jihane Melloul   +2 more
openaire   +2 more sources

Food Macronutrient Composition Influences Attentional Bias Toward Food Cues

Annals of the New York Academy of Sciences, Volume 1556, Issue 1, February 2026.
This study investigated how food cues affect visual attention depending on macronutrient composition. Sweet and savory (protein‐rich) food images were shown before an emotional attentional blink (EAB) task. Both food types induced an EAB, but the effects were stronger for high‐protein foods.
Marc Ballestero‐Arnau, Borja Rodríguez‐Herreros, Manuel Moreno‐Sánchez, Toni Cunillera   +3 more
wiley   +1 more source

Contributions of Functional Magnetic Resonance Imaging in Market Research: Obstacles and Perspectives

Tržište, 2021
Purpose – The purpose of this research is to determine the way functional magnetic resonance imaging (fMRI), as a research tool in neuromarketing, is used and to analyze important elements of conducting such research, as well as defining all relevant ...
Maja Vujičić, Bruno Grbac, Vladimir Mozetič   +2 more
doaj   +1 more source

Deconstructing Menvertising Stereotypes: A Systematic Review, Research Agenda and Practical Implications

Journal of Consumer Behaviour, Volume 25, Issue 1, Page 57-84, January 2026.
ABSTRACT Since the #MeToo movement of 2017, consumers have been looking for more diversity and inclusion in their world. As a result, advertisers are implementing strategies such as femvertising and even menvertising to win over this more inclusion‐oriented audience. A large number of studies have focused on women, particularly representations of women
Léa Fauvel, Romain Sohier, Gaëlle Pantin‐Sohier, Fabien Durif   +3 more
wiley   +1 more source

Facial Coding as a Neuromarketing Technique: An Overview [PDF]

Ovidius University Annals: Economic Sciences Series, 2021
The author’s interest for the subject of facial coding and micro expression analysis within the neuromarketing field lies into the advantages this tool has in applied neuromarketing research for identifying and understanding customer behaviour.
Denisa Adriana Dragoi
doaj