Results 41 to 50 of about 877 (176)

Choice Hygiene for “Consumer Neuroscientists”? Ethical Considerations and Proposals for Future Endeavours

Frontiers in Neuroscience, 2022
Is the use of psychological and neuroscientific methods for neuromarketing research always aligned with the principles of ethical research practice? Some neuromarketing endeavours have passed from informing consumers about available options, to helping ...
Julia F. Christensen, Fahimeh Farahi, Meghedi Vartanian, Sina H. N. Yazdi   +3 more
doaj   +1 more source

Consumer Repair Decision‐Making: A Systematic Literature Review and Future Research Agenda

International Journal of Consumer Studies, Volume 49, Issue 6, November 2025.
ABSTRACT Repair is a vital consumer behaviour necessary to extend product lifespans and to achieve a circular economy. Despite its importance, past literature reviews do not offer a comprehensive overview of consumer repair decision‐making, as they focus on the repair of specific products, multiple circular behaviours, the act of repair, or limit the ...
Lucie K. Ozanne, W. H. Thejani Madhuhansi   +1 more
wiley   +1 more source

Neuromarketing in Digital Epoch: Situation and Propsects of Development

Вестник Российского экономического университета имени Г. В. Плеханова
The article provides analysis of neuromarketing concept in the context of digital transformation of today’s society and presents key methods of neuromarketing research.
N. Yu. Voziyanova, N. V. Kameneva
doaj   +1 more source

ETHICS IN NEUROMARKETING: A LITERATURE REVIEW [PDF]

Business Excellence and Management
Neuromarketing (the intersection of neuroscience and marketing) is a concept gaining increasing attention from both companies and researchers, due to its potential to provide insights into the decision-making process during purchases by analyzing brain ...
Laszlo Alexandru GYORI, Manuela Rozalia GABOR   +1 more
doaj   +1 more source

Neuromarketing: Its current status and research perspectives

Estudios Gerenciales, 2020
This document aims to conduct a literature review in order to identify evolution and research trends in the area of neuromarketing. To achieve this objective, a science mapping approach was adopted. Science mapping is an innovative and appropriate tool used in systematic literature reviews by integrating bibliometrics and network analyses.
Pedro Duque-Hurtado, Veronica Samboni-Rodriguez, Mariana Castro-Garcia, Luz Alexandra Montoya-Restrepo, Ivan Alonso Montoya-Restrepo   +4 more
openaire   +4 more sources

Rethinking the Customer Journey: Impact of AI for Consumers and Businesses—A Systematic Literature Review and Research Agenda

International Journal of Consumer Studies, Volume 49, Issue 6, November 2025.
ABSTRACT The rapid emergence of artificial intelligence (AI) is fundamentally transforming the relationship between consumers and businesses, introducing new dynamics that remain only partially understood. Although this relationship has long been examined in the research domains of consumer behavior and customer relationship management, the new AI ...
Jorge Gouveia, Susana Santos
wiley   +1 more source

What Can Neuromarketing Tell Us about Food Packaging?

Foods, 2020
Packaging is a powerful tool for brands, which can not only catch consumers’ attention but also influence their purchase decisions. The application of neuromarketing techniques to the study of food packaging has recently gained considerable popularity ...
Ingrit Moya, Jesús García-Madariaga, María-Francisca Blasco   +2 more
doaj   +1 more source

Neuromarketing Reseach: Ethics, Procedures and Perceptions of Parties Involved [PDF]

Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка, 2019
Through the present article neuromarketing as a research method is discussed, starting from definitions, to instruments available, ending with an analysis of the ethical issue of the field.
M.T. ichindelean
doaj   +1 more source

How to Conduct Valuable Marketing Research With Neurophysiological Tools

Psychology &Marketing, Volume 42, Issue 10, Page 2616-2649, October 2025.
ABSTRACT Consumer neuroscience is gaining attention in the marketing field. The growing interest calls for a framework integrating neuroscience in marketing. This paper aims to serve as a practical guide for conducting consumer research using neurophysiological tools. The paper is organized into three main sections.
Enrique Bigne, Maarten Boksem, Luis Alberto Casado‐Aranda, Jesús García‐Madariaga, Nadine R. Gier‐Reinartz, João Guerreiro, Sandra Loureiro, Shobhit Kakaria, Ale Smidts, Michel Wedel   +9 more
wiley   +1 more source

Conjoint fMRI method for shortening analysis time

Cogent Psychology, 2018
Neuromarketing objective is to understand the functioning of the human decision-making of the brain. The first neuromarketing research was performed by Read Montague in 2003 and Harper Collins added the word neuromarketing to its dictionary in 2005.
Jarmo Heinonen
doaj   +1 more source