Results 61 to 70 of about 877 (176)
Review of Education, Volume 12, Issue 3, December 2024.Abstract This systematic review examines 76 studies that have utilised portable electroencephalographic (EEG) devices in naturalistic and semi‐naturalistic contexts. The review considers themes, purposes, contexts, application populations, device characteristics, and data use.
Alfonso García‐Monge +3 more
wiley +1 more source
Exploring neuromarketing’s influence on consumer impulsivity through the lens of personality traits
Frontiers in PsychologyBackgroundThis study examines the effectiveness of neuromarketing stimuli shaping consumer impulsive behaviour and investigates the moderating role of consumer traits.
Kanika Nagpal +4 more
doaj +1 more source
FORMATION AND DEVELOPMENT OF THE NEUROMARKETING’S CONCEPT IN MODERN CONDITIONS
Ринкова економіка: сучасна теорія і практика управління, 2018 To date, we can say that the market for the application of neurophysiological research in marketing is in the process of becoming. Promotion of neuromarketing services inevitably faces not only a number of difficulties, but also with insufficient ...
О. В. Жмай
doaj +1 more source
Multisensory contributions to skin‐cosmetic product interactions
International Journal of Cosmetic Science, Volume 46, Issue 6, Page 833-849, December 2024.The complex interaction between the skin and the multisensory attributes of the product when it is applied exerts a number of effects on an individual's mood, their emotions, as well as on their self‐perception (and self‐confidence), over‐and‐above any functional effects that the product might have on the skin itself.
Charles Spence, Tianyi Zhang
wiley +1 more source
Mapping the Future of Tech‐Infused Luxury: A Roadmap and Research Directions
International Journal of Consumer Studies, Volume 48, Issue 6, November 2024.ABSTRACT This systematic review presents a pioneering analysis of advanced technology applications in the luxury industry, proposing a structured framework for effective integration across various supply chain and consumer journey stages. The study ensured a refined and comprehensive literature review by employing unique keywords derived from a ...
Nermain Al‐Issa, Marsela Thanasi
wiley +1 more source
Neuromarketing - An Opportunity or a Threat? Neuromarketing - An Opportunity or a Threat?
Communications, 2017 The reason of neuromarketing use lies in an attempt to understand consumer behaviour and motivation to make a purchase of certain product. This method is based on the assumption that the purchase decisions is largely influenced by emotions.
Margareta Nadanyiova
doaj +1 more source
Neuromarketing as a Basis for Online Research
Croatian Journal of Education - Hrvatski časopis za odgoj i obrazovanje, 2012 Abstract This paper describes the field of neuromarketing and its development. It explains the principles of research using brain scanning technologies and what informations it is possible to find out by that research. It is clarified how it is used in marketing field especially in marketing research in particular for commercial purposes.
openaire +1 more source
Curiosity in Consumer Behavior: A Systematic Literature Review and Research Agenda
International Journal of Consumer Studies, Volume 48, Issue 6, November 2024.ABSTRACT The aim of this study is to conduct a systematic review of the literature on consumer curiosity and its impact on consumer behavior. The “Scientific Procedures and Rationales for Systematic Literature Reviews” (SPAR‐4‐SLR) methodology and the “Theory, Context, Characteristics, and Methodology” (TCCM) framework were employed to analyze 122 ...
Artur Strzelecki +2 more
wiley +1 more source
Neuromarketing as a new direction of consumer behavior research
Проблеми теорії та методології бухгалтерського обліку, контролю і аналізуThe impact of Industry 4.0 and its tools on the development of marketing have been analyzed. The features of neuromarketing as an element of the digital marketing paradigm have been grounded.
T.O. Zavalii +2 more
doaj +1 more source
Sonic branding: A narrative review at the intersection of art and science
Psychology &Marketing, Volume 41, Issue 7, Page 1530-1548, July 2024.Abstract The field of sonic branding/marketing has grown rapidly in recent years, as has commercial interest in more science‐based approaches to the practice, particularly as more brands and agencies look for qualitative and quantitative evidence to support the efficacy of sonic branding.
Charles Spence, Steve Keller
wiley +1 more source