Results 71 to 80 of about 877 (176)
Neuromarketing – research and prediction of the future [PDF]
The International Journal of Management Science and Business Administration, 2014 The paper deals with neuromarketing, its techniques, the current status of research and the future prediction in this field of marketing. The first chapter brings the general overview about neuromarketing and briefly points out the history. It also represents six areas of practice which are branding, product design and innovation, advertising ...
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Neuromarketing: the next step in market research?
Eureka, 2010 Neuromarketing is an emerging interdisciplinary field connecting psychology and neuroscience with economics. The goal of neuromarketing is to study how the brain is physiologically affected by advertising and marketing strategies. In order to evaluate the effectiveness of these strategies, brain activity resulting from viewing an advertisement is ...
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A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research. [PDF]
Brain Inform, 2022 Byrne A +3 more
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Ethical issues in the application of neuromarketing research
MAP Social Sciences, 2023 Namely, neuromarketing represents a branch of the application of neuroscience for marketing purposes and a modern method of studying brain reactions during marketing messages or consumer behavior. As an interdisciplinary science, it relies on the knowledge of a number of sciences: psychology, neurology, consumer psychology, neuropsychology, medicine ...
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Neuromarketing Practices and Their Role in Raising the Efficiency of Marketing Performance -
International Journal of Experiential Learning & Case StudiesThis research aims to diagnose the impact and contribution of Neuromarketing on the marketing performance of Sardar Automotive Trading Company and determine the nature of that relationship.
Qutiba Amjad Abdul Ghafoor +1 more
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New directions in the development of neuromarketing and behavioral economics
MATEC Web of Conferences, 2018 The article substantiates the relevance of neuromarketing studies based on an understanding of the basic functional mechanisms of the consumer's nervous system.
Plakhin Andrey +3 more
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The Neuromarketing: Bridging Neuroscience and Marketing for Enhanced Consumer Engagement
IEEE AccessThis review paper examines the influence of neuromarketing on consumer behavior research, emphasizing its origins, methodologies, impacts, and implications for customer engagement.
Guo Song +7 more
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Current Trends in Neuromarketing Research: Bibliometric Review
El-Mal: Jurnal Kajian Ekonomi & Bisnis IslamThis study provides a comprehensive bibliometric analysis of neuromarketing research published between 2020 and 2025, offering updated insights into the field's intellectual structure, key contributors, and evolving research themes. Utilizing data from the Scopus database and visualization tools such as VOSviewer, the research identifies the most cited
null Nafla Aqilah +1 more
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Research paper on Neuromarketing and Consumer Behavior.odt
, 2023 This research paper delves into the dynamic intersection of neuromarketing and consumer behavior. It explores how advancements in neuroscience and brain activity analysis techniques shed light on the cognitive processes influencing consumer decisions.
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Cogent Business & ManagementNeuromarketing, an emerging subject and generating diverse body of knowledge in the extant literature, this study aims to present qualitative and quantitative knowledge of the neuroscientific domain by analysing the application of various neuromarketing ...
Seema Bhardwaj +2 more
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