Results 81 to 90 of about 877 (176)

ASPECTS REGARDING NEUROMARKETING SPECIFIC RESEARCH METHODS

Challenges of the Knowledge Society, 2012
Information is one of the most important resources that a company must posses. Some informations are hidden deep in the black box - the mind of the consumer. Neuromarketing helps us find what is inside of the black box without troubling the consumer with questions that he doesn’t want to answer or that he can’t answer.
openaire   +1 more source

METHODS OF NEUROMARKETING RESEARCH AND APPLICATION OPPORTUNITIES

Central Asian Economic Review, 2022
A. M. Kazybayeva, M. R. Smykova, N. P. Sokhatskaya   +2 more
openaire   +1 more source

NEUROMARKETING Y MODA: UNA REVISIÓN SISTEMÁTICA SOBRE SUS IMPLICACIONES SENSORIALES

Revista de Ciencias de la Comunicación e Información
Introduction: Fashion is a sector that at all times appeals to the emotions and feelings of the individual, due to its social implications. In this sense, neuromarketing becomes a very valuable tool to study the different reactions of the public when ...
Carmen Cristófol- Rodríguez, Carolina Porras- Florido, Luis Manuel Cerdá-Suárez, Beatriz Mocchi   +3 more
doaj   +1 more source

From virtual reality to augmented reality: A neuromarketing perspective

Frontiers in Psychology, 2022
Vincenzo Russo, Vincenzo Russo, Marco Bilucaglia, Marco Bilucaglia, Margherita Zito, Margherita Zito   +5 more
doaj   +1 more source

On the use of EEG or MEG brain imaging tools in neuromarketing research. [PDF]

Comput Intell Neurosci, 2011
Vecchiato G, Astolfi L, De Vico Fallani F, Toppi J, Aloise F, Bez F, Wei D, Kong W, Dai J, Cincotti F, Mattia D, Babiloni F.   +11 more
europepmc   +1 more source

Comparison of advertising research results: Neuromarketing and focus group research

, 2021
Nöropazarlama son yıllarda yükselen ve merak uyandıran disiplinler arası bir çalışma alanıdır. Nöropazarlama kapsamında kullanılan araçların pahalı olması ve elde edilen sonuçların analiz edilebilmesi için özel bir eğitime gereksinim olması sebebiyle çok fazla tercih edilmemektedir.
openaire   +1 more source

Assessing functional impulsivity using functional near-infrared spectroscopy. [PDF]

Front Neuroergon, 2023
Nakazawa K, Hirabayashi K, Kawai W, Kyutoku Y, Kawabata Duncan K, Dan I.   +5 more
europepmc   +1 more source

Neuromarketing 2.0: How Rule Development Experimentation is Innovating Neuromarketing Research [PDF]

, 2012
openaire   +1 more source

A Bibliometric Analysis of the Trends and Impact of Neuromarketing Research: Peering Into the Consumer Brain. [PDF]

Cureus
S L, Joseph M, Simon B, Joseph S, Jacob G, Lukose A.   +5 more
europepmc   +1 more source