Evaluating customer perspectives on omnichannel shopping satisfaction in the fashion retail sector. [PDF]
Khalid B.
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The effects of augmented reality on consumer responses in mobile shopping: The moderating role of task complexity. [PDF]
Yoo J.
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AI-driven marketing tactics and consumer behavior: a bibliometric review and systematic literature review. [PDF]
Ahuja S, Dutt A, Sahni N, Kaur J.
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The retail stores and their changing role in omnichannel retailing
In recent years, with accelerating online shopping, Omnichannel retailing has become popular and will be the future of retailing because pure offline retailers have been adding online channels to their traditional channels. In the new retailing paradigm that provides a seamless shopping experience by fully integrating retail channels, stores have a ...
openaire +1 more source
Data-driven and people-centric operations: Research opportunities in retail operations. [PDF]
Ma Y, Zhang Y, Zheng H.
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Experiential retailing in cultural spaces: A case study of multisensory design in batik boutiques. [PDF]
Ustazah EN, Setijanti P, Hayati A.
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Consumer Experience and Omnichannel Behavior in Various Sales Atmospheres. [PDF]
Paz MDR, Delgado FJ.
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Developing customer convenience and experience through increased competency and efficiency: A strategic approach to retail operations mastery. [PDF]
C V SK, Agrawal R.
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