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Benefit from a high store visiting cost in an omnichannel with BOPS. [PDF]

open access: yesTransp Res E Logist Transp Rev, 2022
Feng Y, Zhang J, Feng L, Zhu G.
europepmc   +1 more source

Measurement and metrics in omnichannel retailing [PDF]

open access: yesJournal of Marketing Channels, 2020
Charles A. Ingene, Lou E. Pelton
openaire   +1 more source

The Marketing value of Social Media Tools at Business Level Strategy [PDF]

open access: yes
Social media (SM) is considered to be the most trending tool for increasing brand awareness as well as enhancing customer acquisition of companies (Goud, 2016).
Papagiannis, F
core  

Digital Transformation and Omnichannel Retail Banking

open access: yes, 2019
Twenty-five years ago, Bill Gates made a statement that created domino reactions and sparked a series of debates. He predicted that in the future Banking would continue to exist, but not the Banks ("Banking is essential. Banks are not.") A modest reading of this statement could lead to the fact that it already seems that it is not far enough from ...
Ioannis, Krasonikolakis   +1 more
openaire  

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