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Social Media Influencers in Equestrian Sport [PDF]

Frontiers in Sports and Active Living, 2021
The study analyzes and explains the impact of social media influencers on stable cultures in Sweden and Norway, contributing to the understanding of the complex relationship between equestrian sports and social media—a relationship that is important for ...
Aage Radmann, Susanna Hedenborg, Lovisa Broms   +2 more
doaj   +7 more sources

Beyond the filter: Impact of popularity on the mental health of social media influencers [PDF]

Digital Health
Objective This study examines the emotional state and interpersonal relationships of social media influencers, focusing on the psychological effects of their popularity and engagement.
Ala’a K. Azayem, Faisal A. Nawaz, Lakshmanan Jeyaseelan, Hawk M. Kair, Meshal A. Sultan   +4 more
doaj   +2 more sources

Mental health of social media influencers. [PDF]

J Occup Health
Abstract There is a wide body of research on the effects of social media use on mental health, particularly focusing on young people. However, very little is known about the mental health of social media influencers (SMIs), who also tend to be quite young.
Bray I, Lerigo-Sampson M, Morey Y, Williams J.   +3 more
europepmc   +3 more sources

Optimizing social media influencers for health communication in Africa [PDF]

Global Health Action
The rise of social media has transformed communication, allowing social media influencers to shape opinions and behaviors with unprecedented reach and engagement. In Africa, where traditional health campaigns often struggle to gain traction, social media
Hannah Simba, Eshetu Girma
doaj   +2 more sources

Beyond the screen: Exploring the dynamics of social media influencers, digital food marketing, and gendered influences on adolescent diets. [PDF]

PLOS Digital Health
Adolescent obesity remains a public health concern, exacerbated by unhealthy food marketing, particularly on digital platforms. Social media influencers are increasingly utilized in digital marketing, yet their impact remains understudied.
Ashley Amson, Mariangela Bagnato, Lauren Remedios, Meghan Pritchard, Soulene Sabir, Grace Gillis, Elise Pauzé, Christine White, Lana Vanderlee, David Hammond, Monique Potvin Kent   +10 more
doaj   +2 more sources

The effects of social media attributes on customer purchase intention: The mediation role of brand attitude [PDF]

International Journal of Data and Network Science, 2022
Social media influencers have proved to be a major influence on customers’ purchasing decisions, especially with the increased usage of social media platforms.
Hazar Hmoud, Muhamd Nofal, Husam Yaseen, Sultan Al-Masaeed, Bader M. AlFawwa   +4 more
doaj   +1 more source

Advertising Activity Dimensions for Influencers on Social Media Platforms [PDF]

Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm, 2023
:Advertising with influencers plays an important and influential tool in the field of business. It is a new world that has emerged through social media platforms, and with new ways of advertising, with the aim of reaching and influencing the audience, it
Mohamed Satour
doaj   +1 more source

Scientists need social media influencers [PDF]

Science, 2017
Katy Perry has more than 100 million followers on Twitter. Meanwhile, celebrity scientist Neil deGrasse Tyson has only 8.7 million followers. Communicating with the public through social media is time-consuming, and most scientists are not trained for it.
Mauro, Galetti, Raul, Costa-Pereira
openaire   +2 more sources

Social Media Influencer Endorsement

International Journal of Online Marketing, 2022
This research aims to examine the effect of social media influencer endorsements on brand attitude. Further, this research investigates the mediation effect of attitude towards endorsement on brand attitude. Based on previous studies of endorsements, factors, which affect the brand attitude, were chosen.
Lakshmi Satya Rayasam, Varsha Khattri
openaire   +1 more source

Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study

Management şi Marketing, 2023
Influencers serve as crucial role models, influencing the behavior, aesthetics, and ideologies of their followers. This cross-sectional study aims to explore the perspectives of Portuguese social media users toward influencers.
Leite Ângela, Lopes Silvia, Rodrigues Anabela   +2 more
doaj   +1 more source