Results 11 to 20 of about 10,843 (260)

Top 100 #PCOS influencers: Understanding who, why and how online content for PCOS is influenced

open access: yesFrontiers in Endocrinology, 2022
BackgroundWith the exponential increase in digital space of social media platforms, a new group called social media influencers are driving online content of polycystic ovary syndrome (PCOS) which eventually influences behaviour and decision-making ...
Maiar Elhariry   +5 more
doaj   +1 more source

Political Influencers on Social Media: An Introduction

open access: yesSocial Media + Society, 2023
Influencers are omnipresent on social media platforms. They occupy important digital real estate across a range of topical domains including beauty, fashion, and gaming.
Martin J. Riedl   +2 more
doaj   +1 more source

Toward an Understanding of Parental Views and Actions on Social Media Influencers Targeted at Adolescents: The Roles of Parents’ Social Media Use and Empowerment

open access: yesFrontiers in Psychology, 2019
Recent studies suggest that adolescents are spending significant amounts of time on social media. Brands are taking advantage of this fact and actively using social media to reach adolescent consumers, primarily via social media influencers.
Meng-Hsien Lin   +2 more
doaj   +1 more source

Platform Effects on Alternative Influencer Content: Understanding How Audiences and Channels Shape Misinformation Online

open access: yesFrontiers in Political Science, 2021
People are increasingly exposed to science and political information from social media. One consequence is that these sites play host to “alternative influencers,” who spread misinformation. However, content posted by alternative influencers on different
Dan Hiaeshutter-Rice   +2 more
doaj   +1 more source

INFLUENCER SOSIAL MEDIA SEBAGAI KOMUNIKASI STRATEGIS KEHUMASAN PEMERINTAH PADA ERA DIGITAL

open access: yesJurnal Ranah Komunikasi, 2021
In carrying out government public relations functions and duties as an informer of all forms of activities and building a positive reputation and image of the government, a communication strategy is needed to establish communication with the public which
Avi Rudianita Widya
doaj   +1 more source

How Does the Fear of Missing Out Moderate the Effect of Social Media Influencers on Their Followers’ Purchase Intention?

open access: yesSAGE Open, 2023
Social media influencers, a new type of opinion leader, are considered followers’ role models and strongly affect their attitudes and behaviors. Although their power on social media platforms is an emerging phenomenon, the studies exploring the impact of
Thi Cam Tu Dinh   +2 more
doaj   +1 more source

Investigating the Impact of Influencers Credibility and Attractiveness on Consumers’ Brand Love. A study of Social Media Influencers in Egypt [PDF]

open access: yesMaǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-Tiğāriyyaẗ
This article examines how brand love is developed through social media influencers on social media. Specifically, it investigates the effect of five characteristics of these influencers on the development of brand love.
حازم رشيد عبد الوكيل جابر
doaj   +1 more source

The credibility of social media beauty gurus in young millennials' cosmetic product choice.

open access: yesPLoS ONE, 2021
Social media influencers play a role in the beauty industry by making it more accessible and diverse, engaging in cultural acceptance and diversity, and making their lives public through social media.
Siti Hasnah Hassan   +3 more
doaj   +1 more source

Engaging with Social Media Influencers on Youtube: A Cluster Analysis

open access: yesIstanbul Business Research, 2022
Social media platforms have created a new industry where both influencers and consumers are empowered. Consumers do not only consume but also contribute to the content they face on social media.
Zeynep İrem Erdoğmuş   +1 more
doaj   +1 more source

Social Media’s Influence on Breast Augmentation [PDF]

open access: yesAesthetic Surgery Journal, 2019
Abstract Background The purpose of this study is to evaluate if and what social media use influences our patients’ decisions to undergo breast augmentation. Objectives A single-institution study was designed to evaluate women who ...
Sanam Zahedi   +4 more
openaire   +2 more sources

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