The income tax compliance of social media influencers during COVID-19 pandemic: An exploratory study
Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, 2021 Social media platforms have been an important source for the dissemination of information, especially during the COVID-19 social restrictions (work from home) mandate. As a result, most companies now rely more on social media influencers to deliver their
Yeney Widya Prihatiningtias +1 more
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Effective Factors in Users' Purchase Intention in Social Media Influencer Marketing due to Personality Characteristics; A Case study: Instagram Social Media Users in Iran [PDF]
مطالعات رسانههای نوین, 2023 In today's digital age, social media has become a prominent medium for communication and exerting influence on its users. Influencers within these media, thanks to the compelling content they create, not only gain widespread recognition but also manage ...
Homa Doroudi, Hadi Mohammadi
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Social Media Influencers’ Role in Shaping Political Opinions and Actions of Young Audiences
Media and Communication, 2023 Social media influencers have become an indispensable part of social media, informing audiences, especially young ones, about various topics, such as beauty, lifestyle, or food.
Christina Peter, Luisa Muth
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Information Technology for Modern Marketing
International Journal of Research and Applied Technology, 2021 The purposes of this research are to identify marketing strategies using exposure in the online business world, explain the role and understanding of Exposure in the online marketing business, and explain the marketing system in social media influencers.
T Rohmawati, H Winata
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Influencer as a modern initiator of social actions. Case of The Body Positive Movement
Journal of Modern Science, 2023 Objectives The authors were inspired by the new phenomenon of socially responsible initiatives, created by pro-socially oriented influencers. Analysis of international reference books has revealed a research gap existing in this field.
Sylwia Joanna Kuczamer-Kłopotowska +1 more
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Identity Construction in Intercultural Communication on Social Media: A Case Study of Two Influencers on REDnote [PDF]
SHS Web of ConferencesPeople from different cultures frequently interact with each other due to the increasing popularity of digital platforms. Given the background of globalization, influencers with an intercultural background actively navigate various identities to attract ...
Wang Chun
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Journal of Medical Internet Research, 2023 BackgroundHistorically, pharmaceutical companies have struggled with trust and brand reputation among key stakeholders and have adopted innovative marketing strategies to reach patients directly and rebuild those relationships ...
Erin Willis +4 more
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Between Autonomy and Control: Influencer-Marketers Relations and Campaign Development
Romanian Journal of Communications and Public RelationsSocial media influencers have complex advertising functions as content creators and managers of their social media channels. The present research investigates the interaction processes between marketers and social media influencers during the ...
Anca Broască +2 more
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Influence and Passivity in Social Media [PDF]
Proceedings of the 20th international conference companion on World wide web, 2010 The ever-increasing amount of information flowing through Social Media forces the members of these networks to compete for attention and influence by relying on other people to spread their message. A large study of information propagation within Twitter reveals that the majority of users act as passive information consumers and do not forward the ...
Romero, Daniel M. +3 more
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INFLUENCER ENDORSEMENTS: HOW BRAND AWARENESS AFFECTS FOLLOWERS’ PURCHASE INTENTION ON SOCIAL MEDIA
The International Journal of Humanities Technology and CivilizationSocial media influencers are first explored in the advertising field, particularly to create buzz in the markets and further expand social media coverage in businesses.
Fazilah Tamsir +4 more
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