Results 21 to 30 of about 842,567 (329)
Assessing brand personality associations of top-of-mind wine brands [PDF]
International Journal of Wine Business Research, 2015 Purpose – The purpose of this paper is to examine brand knowledge of wines produced in a selected Portuguese viticulture area. More specifically, we intend to understand how consumers organise brands that have the highest awareness in their memory in terms of perceived personality traits.
Brochado, A. +2 more
openaire +2 more sources
The Impact of Brand Awareness, Brand Association, and Perceived Quality towards Brand Loyalty (A case study of New Product) [PDF]
E3S Web of Conferences, 2022 This study examines the effects of brand awareness, brand association, and perceived quality towards brand loyalty of new development products. A total of 30 respondents were given an online questionnaire related to food brand equity (A case study new ...
Andik Silvia Dewi Sagita +1 more
doaj +1 more source
Two Ways of Learning Brand Associations [PDF]
Journal of Consumer Research, 2001 Four studies show that consumers have not one but two distinct learning processes that allow them to use brand names and other product features to predict consumption benefits. The first learning process is a relatively unfocused process in which all stimulus elements get cross-referenced for later retrieval.
van Osselaer, Stijn M J +1 more
openaire +1 more source
Journal of International Economics and Management, 2022 The study assesses the influence of brand awareness, perceived quality, and brand association on e-brand loyalty of consumers in online retailing service (e-tailing service) in Vietnam context.
Tran Minh Thu, Duong Thi Hoai Nhung
doaj
EKUITAS MEREK JASA GERAI BUAH-BUAHAN BERDASARKAN PERSEPSI KONSUMEN
Jurnal Manajemen & Agribisnis, 2015 The need of fruits and the number of fruit outlets in Jakarta has been increasing, therefore the study on brand equity of fruit outlet services according to consumer’s perception is now required.
Erdiasa Nursaman +2 more
doaj +1 more source
Understanding effective factors affecting brand equity
Cogent Business & Management, 2022 The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived
Bhumiphat Gilitwala, Amit Kumar Nag
doaj +1 more source
Building local fashion brand equity for young consumers [PDF]
, 2018 The purpose of this study was to examine the effect of brand awareness, perceived quality of the brand, brand association, brand loyalty, and brand image on the brand equity of local fashion brand among young consumers in Surabaya.
Anandya, Dudi +2 more
core +1 more source
Analisis Pengaruh Brand Equity Terhadap Keputusan Pembelian Konsumen Pada Produk Gula Tropicana Slim Di Palembang [PDF]
, 2015 This research aims to test the influence of brand equity towards decision purchase consumers on product Tropicana Slim in Palembang. Variable brand equity is divided into four, namely brand awareness, brand loyalty, brand association, and perceive ...
Setiawan, Hendra Agus
core
Consumer recall of brand associations for fabricated brands
Brand associations, or the information that consumers store in memory about a brand and can recall during purchase situations, are seen as an important brand asset. Marketers spend vast amounts of money building brand associations with consumers, and building associations in a variety of situations, and for a variety of usages for the brand.
Julian Vieceli, Hall, John
openalex +2 more sources
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Pediatric patients with extracranial solid tumors (ST) receiving chemotherapy are at an increased risk for Pneumocystis jirovecii pneumonia (PJP). However, evidence guiding prophylaxis practices in this population is limited. A PJP‐related fatality at our institution highlighted inconsistent prescribing approaches and concerns about
Kriti Kumar +8 more
wiley +1 more source