Results 21 to 30 of about 5,030,655 (363)
Archives of Business Research, 2021 This research aims to analyze the effect of brand awareness, brand association, perceived quality, and brand loyalty on purchase intention, and the approach of the theory of planned behavior.
Wawan Prasetia, Anas Hidayat
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, 2021 This research aims to analyze the influence of brand awareness, brand association on repurchase intention mediated brand loyalty. The object of this study was indosat ooredoo consumers, and the specified number of sampel was 120 respondents using a ...
Zeki Pranata, Dudi Permana
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Determinan Purchase Intention: Perspektif Pelanggan Minimarket
Journal of Management and Business Review, 2021 The purpose of this research is to analyze the effect of brand awareness, perceived quality, brand association, and brand loyalty which affect the purchase intention of consumers at Alfamart minimarkets, Indomaret, Lawson in Jakarta.
Hendika Rizkianti, Kurniawati Kurniawati
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Brand equity analysis to increase health care utilization
Journal of Public Health Research, 2020 Background: Health care utilization is one of the key indicators in measuring performance of health care services. Strong brand equity suggests positive correlation with great attraction for consumers to use a product.
Ernawaty +4 more
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Independent Journal of Management & Production, 2020 This study investigates the relationship between brand awareness, brand association, perceived quality, brand loyalty and brand purchasing intention. A total of 99 students from Budi Luhur University was used as respondents in this study based on the ...
E. Susilowati, Agatha Novita Sari
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Exploring branding associations in festival branding
AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2012 Arts festivals in South Africa are growing tremendously and it has become more important for these types of tourism products to position themselves competitively. Branding plays a major role in positioning and the associations made with the brand.
Dreyer, Adriana, Slabbert, Elmarie
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Sign Systems Studies, 2015 The American polyhistor Charles Sanders Peirce stated that association is the only active force in the mind; and since any meaning of a brand is created through countless associations among the brand users, branding seems to be a cognitive vis-à-vis semeiotic process. In literature on brands the concept of association is by no means new; however, if we
Torkild Thellefsen, Bent Sørensen
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Assessing brand personality associations of top-of-mind wine brands [PDF]
International Journal of Wine Business Research, 2015 Purpose – The purpose of this paper is to examine brand knowledge of wines produced in a selected Portuguese viticulture area. More specifically, we intend to understand how consumers organise brands that have the highest awareness in their memory in terms of perceived personality traits.
Brochado, A. +2 more
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Relationship between brand association and customer loyalty: The case of online retail industry
, 2020 Article history: Received: November 4, 2019 Received in revised format: November 29 2019 Accepted: December 12, 2019 Available online: December 12, 2019 The purpose of this paper is to examine the relationship between two main dimensions, Brand ...
Le Thai Phong +3 more
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PENGARUH DIMENSI EKUITAS MEREK TERHADAP NIAT MEMBELI
Ekuitas: Jurnal Ekonomi dan Keuangan, 2018 The objective of this study is to examine; (1) the simultaneous effects of brand awareness, advertising awareness, brand association and perceived quality on the intent to buy; (2) the partial effect of brand awareness, advertising awareness, brand ...
Hendro Widjanarko
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