Results 31 to 40 of about 5,030,655 (363)
PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN ROTI KAHANG JAYA DI KOTA KUPANG
Journal of Management Small and Medium Enterprises (SME's), 2019 This study aims to determine the effect of Brand Image to Purchasing Decisions at Kahang Jaya Bakery. The method of analysis used is Descriptive Analysis, Validity, Reliability, Factor Analysis, Simple Linear Analysis And Hypothesis Testing. The results
Grendy Pandie, Thom W. A. Isliko
doaj +1 more source
Brands and their Association Networks
Creative and Knowledge Society, 2016 Abstract Purpose of the article One of the approaches how to create a concept of a brand is a form of identifying association network in the mind of the consumer and creating semantic maps composed of all associations that are largely shaped by cultural values of consumers. Methodology/methods In the first phase, the author of the study
Ina Kováčová Bečková +1 more
openaire +2 more sources
, 2020 Tujuan penelitian ini adalah Mengetahui pengaruh tidak langsung Brand Association dan Brand Awareness terhadap Brand Loyalty Melalui Brand Trust pada start up OVO.
Rio Era Deka, Nurhajati Nurhajati
semanticscholar +1 more source
PENGARUH BRAND IMAGE TERHADAP LOYALITAS PELANGGAN DI TOKO OLEH-OLEH MALANG STRUDEL
Jurnal IPTA, 2018 This study aims to determine the effect of brand image to customer loyalty in Malang Strudel Souvenir Store. The rapid development of Malang Strudel is the foundation of this research.
Reza Palevi +2 more
doaj +1 more source
Economica, 2014 Penelitian ini bertujuan untuk menganalisis pengaruh Kesadaran merek, asosiasi merek dan persepsi kualitas terhadap keputusan pembelian PC tablet Samsung galaxi di kota padang.
Yulna Dewita Hia
doaj +1 more source
Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels) [PDF]
مدیریت بازرگانی, 2013 Today make a strong brand is an objective for many organizations like service organizations. Therefore building a brand in the hotel industry is important in this area, but little research has been carried out with experimental approach in this area ...
Fariborz Rahimnia +2 more
doaj +1 more source
Understanding effective factors affecting brand equity
Cogent Business & Management, 2022 The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived
Bhumiphat Gilitwala, Amit Kumar Nag
doaj +1 more source
Jurnal Muara Ilmu Ekonomi dan Bisnis, 2019 Penelitian ini bertujuan untuk mendapatkan bukti empiris mengenai pengaruh brand awareness, brand association, perceived quality, dan brand loyalty terhadap customer purchase decision.
Cindy Chandra, Keni Keni
semanticscholar +1 more source
EKUITAS MEREK JASA GERAI BUAH-BUAHAN BERDASARKAN PERSEPSI KONSUMEN
Jurnal Manajemen & Agribisnis, 2015 The need of fruits and the number of fruit outlets in Jakarta has been increasing, therefore the study on brand equity of fruit outlet services according to consumer’s perception is now required.
Erdiasa Nursaman +2 more
doaj +1 more source
How to Manage Customer Satisfaction through Brand Association and Perceived Value Strategy
GATR Journal of Management and Marketing Review, 2019 Objective – The purpose of this study is to identify which factor has a stronger influence on customer satisfaction: perceived value or brand association.
Vonny Susanti +3 more
semanticscholar +1 more source