Results 11 to 20 of about 4,723,478 (345)

RETRACTED: Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment

Frontiers in Psychology, 2022
The aim of this study is to investigate the drivers of brand extension attributes and its impact on intention to purchase brand extensions mediated by emotional consumer-brand relationship (ECBR).
Weijun Bian, Weijun Bian, Gong Yan
doaj   +2 more sources

The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude. [PDF]

Int J Environ Res Public Health, 2020
This study investigates the impact of green brand affect on green purchase intentions and explores the mediation effects of green brand attitude and green brand associations by means of the structural equation model (SEM). There is no previous literature
Chen YS, Chang TW, Li HX, Chen YR.
europepmc   +2 more sources

The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes

Journal of Consumer Research
Abstract The continuous trinity model (CTM) of brand associations integrates 50 years of consumer learning research with recent conceptualizations of consciousness. Three types of brand associations are proposed at the representational level (expectations, meaning, and affect), corresponding to three types of learning at the process ...
Christilene du Plessis, Serena D’Hooge, Steven Sweldens   +2 more
openaire   +4 more sources

The Impact of Perceptions of Social Media Advertisements on Advertising Value, Brand Awareness and Brand Associations: Research on Generation Y Instagram Users [PDF]

Transnational Marketing Journal, 2022
The aim of this paper is to examine how consumer perceptions of social media advertisements affect advertising value and brand awareness. With a rapid increase in the number of social media users over the last ten years, a new advertising domain has ...
I. Sirkeci, Stephan Dahl, Sinan Zeyneloğlu   +2 more
semanticscholar   +1 more source

From "Where" to "What": Distributed Representations of Brand Associations in the Human Brain. [PDF]

J Mark Res, 2015
Chen YP, Nelson LD, Hsu M.
europepmc   +2 more sources

From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger

Journal of Brand Management, 2021
Brand logos are a fundamental part of the corporate visual identity, and their reception has been vigorously researched. The focus has been on the visual traits of the logo and their effect on the reception process, whereas little attention has been paid
Ari-Matti Erjansola, Jukka Lipponen, K. Vehkalahti, Hanna-Mari Aula, Anna-Maija Pirttilä-Backman   +4 more
semanticscholar   +1 more source

Sustainability Communications and Corporate Brand Associations

Journal of Sustainable Marketing, 2022
Executives are increasingly opting to undertake initiatives intended to benefit the natural environment (E), society (S), and/or corporate governance (G); however, the implications of the various messaging vehicles used to convey such corporate ...
Neeraj Bharadwaj, P. Naik, Pravin Nath
semanticscholar   +1 more source

Branding destinations with multisensory brand associations and evaluating its impact on behavioural pattern under the intervention of multiplex phenomenon of relationship-branding [PDF]

Management Science Letters, 2018
Image perception has been acknowledged as a critical component of branding. Perception of image is comparatively difficult for intangible entities like ‘destination’.
Arup Kumar Baksi, Tapan Kumar Panda
doaj   +1 more source

DETERMINAN BRAND LOYALTY

Jurnal Aplikasi Manajemen, 2018
The purpose of this study is to analyze the influence of brand awareness and brand associations on brand loyalty. The population of this research is Population in this research is a consumer who shops at hypermarket existing Malang City, which is ...
Astrid Puspaningrum
doaj   +1 more source

Impact of Status Consciousness on Consumer Purchase Intention and Brand Equity: the Mediating Role of Brand Associations

Journal of Business and Social Review in Emerging Economies, 2020
This paper studies the impact of status consciousness on consumer’s purchase intention and brand equity. It also examines the mediating role of brand associations between status consciousness, purchase intention and brand equity.
Hayat M. Awan, Zara Hayat, Sahar Hayat, Rafia Faiz   +3 more
doaj   +1 more source